A good start for ski resorts

| Print |  Email
Tuesday, January 01, 2008

SnowTubing.jpg STATEWIDE A La Niña weather system cooling the waters of the Pacific Ocean has forecasters predicting above-average snowfall for the Northwest this winter and Oregonians thinking about the slopes.

Pass sales are up at all the major resorts, with Mt. Hood Skibowl and Timberline reporting increases of 80% and 25%, respectively, thanks to the popular Mt. Hood Fusion Pass, valid at both resorts. Now in its second year, the Fusion Pass was available for individuals for the first time this season. Mt. Hood Meadows and Mt. Bachelor also report that pass sales have exceeded last year’s numbers.

Resorts around the state invested in a number of improvements in the off-season, but perhaps the biggest change is the opening of Timberline’s Still Creek Basin, featuring 220 acres of new terrain with eight trails.

“It’s probably the most significant development in Oregon since back when Bachelor opened that Northwest Territory, back in the ’80s,” says Jon Tullis, director of public affairs for Timberline. “We expect to attract a lot of folks who typically wouldn’t ski at Timberline. This is a big opportunity for us.”

The team at Mt. Bachelor is debuting a mobile marketing campaign that sends conditions reports and special offers to guests’ cell phones. Other updates include lodge improvements at Skibowl, a focus on park terrain at Mt. Bachelor, and a new ski patrol headquarters and peak-day parking initiative favoring carpoolers at Mt. Hood Meadows.  

Thanksgiving came sooner than the snow at some resorts, but Mt. Bachelor, Mt. Hood Meadows and Timberline managed to open at least a few slopes for the holiday weekend.

“It was a little stubborn of a beginning to our season this year,” Tullis says. “We did have some terrain open, and we did OK. We would have preferred to be at full operation, but it tends to even out. I think we’ll make up for that.”                                     

JAMIE HARTFORD

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it



 

More Articles

Knight Cancer Challenge No Biotech Dream

May 2015
Monday, April 27, 2015
BY JOE CORTRIGHT

The Knight challenge is an important instance of philanthropy. But we should not assume it will magically transform OHSU into a business- and job-spinning engine for the local economy.


Read more...

Foundations perspective

May 2015
Monday, April 27, 2015
BY KIM MOORE

A conversation with Martha Richards, executive director of the James F. & Marion L. Miller Foundation.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...

Letting Go

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

As baby boomers sell their businesses, too many forget the all-important succession plan.


Read more...

3 trends in the garden business

The Latest
Thursday, April 30, 2015
gardenthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Oregonians are scrambling to get their gardens in order for the summer. Here are three tips from landscaping and urban farming expert.


Read more...

Footloose

April 2015
Friday, March 27, 2015
BY LINDA BAKER

Founded 12 years ago, Keen Inc. likes to push the envelope, starting with the debut of the “Newport” closed toe sandal in 2003. Since then, the company has opened a factory on Swan Island and a sleek new headquarters in the Pearl District. The brand’s newest offering, UNEEK, is a sandal made from two woven cords and not much more.


Read more...

Short Shrift:The threat of just-in-time scheduling

May 2015
Monday, April 27, 2015
BY AMY MILSHTEIN

Companies can benefit when they use software to meet staffing requirements and address employees' family and life commitments.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS