Sponsored by George Fox University
Home Archives February 2008 Cruising from high tech to the high seas

Cruising from high tech to the high seas

| Print |  Email
Friday, February 01, 2008

SteveLevich.jpg

Many people dream of escaping the corporate world, though few are brave — or crazy — enough to actually break away. Steve Levich spent more than 20 years in the computer marketing business, working his way to the upper management at Intel. When Intel downsized in 2000, it offered severance packages to employees who volunteered to leave. Levich saw a way out.

“I was getting burnt out with the corporate environment and working 10- to 12-hour days,” he says. “You’re not really in control of your destiny.” News of the departure didn’t go over well with Levich’s wife, Beth, a veteran insurance claims adjuster; major life changes weren’t in her plans. But Steve was  already scoping out franchise options, ready to start up his own business.

It didn’t happen right away. Levich remained jobless for a year and considered everything from making pizzas to a muffler shop as his next business venture. Finally he found Cruise Holidays, a Portland-based cruise vacation planning company with 140 franchises in the U.S. and Canada. Levich knew Cruise Holidays, recently purchased by Carlson Companies, had deep pockets and was a stable investment. He also saw that the job would need technology and marketing skills, which he had. In addition, Beth was a pro at sales.

Admittedly, Levich knew nothing about the travel business. But a benefit of working in the industry, he explains, is that clients and cruise lines want you to have first-hand experience with the products before you sell. “When people walk in, they want someone who has experienced it all,” he says. And the Levichs have that. Steve estimates they spend three months on cruise trips every year.

“Once you become a major player in the industry, you’re invited to every inaugural,” Levich says. During a “cruise to nowhere,” professionals learn about new ships over the course of a three-day party. Cruise Holidays is now a $4 million business after just six years and has won several awards from the parent company. The Levichs employ nine people, including their oldest daughter, at their northwest Portland office near Beaverton.

Of course, the franchise began as a gamble. Levich points out they don’t get paid until the travel happens, so in a business that revolves around pre-booking, there were no profits for the first year or so. While he felt more in control than when he worked for a corporation, Levich knew he was working against the market. “But it gets you up early in the morning to go out there and get clients,” he says. They focused especially on group sales, which have become the core of their client base.

Does Levich ever tire of cruises? Hardly. “I have a list of destinations I’ve never been to, and the list is long,” he says. Having escaped the corporate world, he doesn’t dream about retirement anymore.


AMBER NOBE


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

The business of running a food cart

News
Thursday, June 05, 2014
OBM1BY HANNAH WALLACE | OB BLOGGER

What does it take to launch and run one of these mobile food businesses?  


Read more...

Interview: Dr. Mark Goulston

Contributed Blogs
Thursday, July 10, 2014
JustListenBY TOM COX | OB BLOGGER

Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.


Read more...

The role of higher education as K-12 underperforms

Contributed Blogs
Friday, May 30, 2014
ThumbChalkboardBY DEBRA RINGOLD | OB GUEST CONTRIBUTOR

Since 1970 the performance of our public education system has steadily deteriorated.


Read more...

Q&A: David Lively of Organically Grown Co.

News
Tuesday, July 01, 2014
OGCLogoBY HANNAH WALLACE | OB BLOGGER

Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.


Read more...

13 West Coast seafood species now 'sustainable'

News
Tuesday, June 03, 2014

Fishing OrBiz Fishing 0357 ADOBErgbCiting the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.


Read more...

Attack of the Robin Sages

Contributed Blogs
Monday, July 07, 2014
070714 thumb linkedinfakesBY TOM COX | OB BLOGGER

Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.


Read more...

Creating a culture of compliance

Business tips
Thursday, June 19, 2014
DataBY MONICA ENAND | GUEST CONTRIBUTOR

Nine tips for building habits among employees to respond when needed.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS