Sponsored by Lane Powell
Home Archives March 2008 Newport looks to the cruise ship industry to help float its boat

Newport looks to the cruise ship industry to help float its boat

| Print |  Email
Saturday, March 01, 2008

NEWPORT Newport could find its niche in the niche cruise industry, experts say, but it’s not going to happen overnight.

A recent feasibility study found that the Port of Newport has the infrastructure to host smaller cruise ships, up to 600 feet, and initial response from the industry has been positive, says Bill Cook, principal partner at Cook and Associates in Astoria, which conducted the study. Executives at Princess Cruise Lines have even expressed interest in sending a ship there for a test run.

Unlike Astoria, which serves as a stopover for larger ships making the transition from summer tours in Alaska to winter waters down south, Newport’s opportunity lies in attracting specialized, niche excursions, Cook says. The smaller vessels could stay longer and even use Newport as a point of embarkation for other destinations along the Columbia River.

Drawing cruise ships to port is no easy task, though. Some communities, such as  Eureka, Calif., have been trying to entice cruise lines for years but continue to get the cold shoulder, says Lawrence Dessler, executive director of the Niche Cruise Marketing Alliance, an organization that promotes the industry. Even in Astoria, where 19 cruise ships are expected this year, it took about 10 years to grab the industry’s attention, says Bruce Conner, director of cruise marketing for Astoria’s port. He estimates that $20,000 to $30,000 is spent annually in further marketing efforts.

For Newport to see any cruise traffic, it’s also going to take aggressive marketing, Cook and Dessler agree. Networking with other ports of call, including Astoria, to develop itineraries in the region will be critical.

With each cruise patron spending from $70 to $120 on average at each port of call, the industry can be quite a boon for local business, though the feasibility study did not address the economic impact for Newport. This month, officials plan to begin gauging support from the community before deciding how to proceed.           

JAMIE HARTFORD


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Updated: Disrupting innovation

News
Tuesday, July 08, 2014
070814 thumb disputive-innovationBY LINDA BAKER  | OB EDITOR

The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation  — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment. 

Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.


Read more...

Video: The 100 Best Survey

News
Thursday, August 28, 2014

100-best-logo-2015 500pxw-1OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.


Read more...

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS