Newport looks to the cruise ship industry to help float its boat

| Print |  Email
Saturday, March 01, 2008

NEWPORT Newport could find its niche in the niche cruise industry, experts say, but it’s not going to happen overnight.

A recent feasibility study found that the Port of Newport has the infrastructure to host smaller cruise ships, up to 600 feet, and initial response from the industry has been positive, says Bill Cook, principal partner at Cook and Associates in Astoria, which conducted the study. Executives at Princess Cruise Lines have even expressed interest in sending a ship there for a test run.

Unlike Astoria, which serves as a stopover for larger ships making the transition from summer tours in Alaska to winter waters down south, Newport’s opportunity lies in attracting specialized, niche excursions, Cook says. The smaller vessels could stay longer and even use Newport as a point of embarkation for other destinations along the Columbia River.

Drawing cruise ships to port is no easy task, though. Some communities, such as  Eureka, Calif., have been trying to entice cruise lines for years but continue to get the cold shoulder, says Lawrence Dessler, executive director of the Niche Cruise Marketing Alliance, an organization that promotes the industry. Even in Astoria, where 19 cruise ships are expected this year, it took about 10 years to grab the industry’s attention, says Bruce Conner, director of cruise marketing for Astoria’s port. He estimates that $20,000 to $30,000 is spent annually in further marketing efforts.

For Newport to see any cruise traffic, it’s also going to take aggressive marketing, Cook and Dessler agree. Networking with other ports of call, including Astoria, to develop itineraries in the region will be critical.

With each cruise patron spending from $70 to $120 on average at each port of call, the industry can be quite a boon for local business, though the feasibility study did not address the economic impact for Newport. This month, officials plan to begin gauging support from the community before deciding how to proceed.           

JAMIE HARTFORD


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Intrepid reporter checks out ZoomCare rebrand

The Latest
Wednesday, May 27, 2015
dentistthumbPHOTOS BY JASON E. KAPLAN

Like all good journalists, OB editorial staff typically eschew freebies. But health care costs being what they are, digital news editor Jacob Palmer couldn't resist ZoomCare's offer of a three-in-one (cleaning, exam, whitening) dental office visit, guaranteed to take no more than 57 minutes. 


Read more...

Stemming the tide of money in politics

Linda Baker
Wednesday, June 10, 2015
 jeff-lang-2012-thumbBY LINDA BAKER

Jeff Lang and his wife Rae used to dole out campaign checks like candy.  “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”


Read more...

5 stats about Oregon fireworks

The Latest
Thursday, June 18, 2015
fireworksthumb001BY JACOB PALMER | DIGITAL NEWS EDITOR

Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.


Read more...

Green workplace 2.0

Linda Baker
Thursday, May 28, 2015
IMG 2808BY LINDA BAKER | EDITOR

Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.


Read more...

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...

100 Best Green Workplaces announced

News
Wednesday, May 27, 2015
OBM-100-best-Green-logo-2015-1000pxwBY LINDA BAKER | EDITOR

More than 250 people turned out today for Oregon Business magazine’s seventh annual celebration of the 100 Best Green Companies to Work For in Oregon.


Read more...

Eco Zoned

June 2015
Friday, May 22, 2015
BY HANNAH WALLACE

Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS