Sponsored by Lane Powell

Newport looks to the cruise ship industry to help float its boat

| Print |  Email
Saturday, March 01, 2008

NEWPORT Newport could find its niche in the niche cruise industry, experts say, but it’s not going to happen overnight.

A recent feasibility study found that the Port of Newport has the infrastructure to host smaller cruise ships, up to 600 feet, and initial response from the industry has been positive, says Bill Cook, principal partner at Cook and Associates in Astoria, which conducted the study. Executives at Princess Cruise Lines have even expressed interest in sending a ship there for a test run.

Unlike Astoria, which serves as a stopover for larger ships making the transition from summer tours in Alaska to winter waters down south, Newport’s opportunity lies in attracting specialized, niche excursions, Cook says. The smaller vessels could stay longer and even use Newport as a point of embarkation for other destinations along the Columbia River.

Drawing cruise ships to port is no easy task, though. Some communities, such as  Eureka, Calif., have been trying to entice cruise lines for years but continue to get the cold shoulder, says Lawrence Dessler, executive director of the Niche Cruise Marketing Alliance, an organization that promotes the industry. Even in Astoria, where 19 cruise ships are expected this year, it took about 10 years to grab the industry’s attention, says Bruce Conner, director of cruise marketing for Astoria’s port. He estimates that $20,000 to $30,000 is spent annually in further marketing efforts.

For Newport to see any cruise traffic, it’s also going to take aggressive marketing, Cook and Dessler agree. Networking with other ports of call, including Astoria, to develop itineraries in the region will be critical.

With each cruise patron spending from $70 to $120 on average at each port of call, the industry can be quite a boon for local business, though the feasibility study did not address the economic impact for Newport. This month, officials plan to begin gauging support from the community before deciding how to proceed.           

JAMIE HARTFORD


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

The ancient fish that stops bullets

The Latest
Friday, May 08, 2015
hagfishthumbBY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN

Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.


Read more...

Intrepid reporter checks out ZoomCare rebrand

The Latest
Wednesday, May 27, 2015
dentistthumbPHOTOS BY JASON E. KAPLAN

Like all good journalists, OB editorial staff typically eschew freebies. But health care costs being what they are, digital news editor Jacob Palmer couldn't resist ZoomCare's offer of a three-in-one (cleaning, exam, whitening) dental office visit, guaranteed to take no more than 57 minutes. 


Read more...

Department of Self-Promotion

Linda Baker
Wednesday, June 17, 2015

061715-awards1Oregon Business wins journalism awards.


Read more...

Photo Diary: Forest Grove Farmers Market

The Latest
Thursday, May 14, 2015
IMG 8469BY JASON E. KAPLAN | STAFF PHOTOGRAPHER

There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.


Read more...

5 things to know about veterans in the workforce

The Latest
Wednesday, July 01, 2015
070215-vetsthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

There are more than 10 million former military members working in the United States.


Read more...

Hall of Flame

June 2015
Friday, May 22, 2015
BY JACOB PALMER

A Power Lunch at Oswego Grill.


Read more...

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS