The selling of Big Pink

The selling of Big Pink


PORTLAND It may not quite be Oregon’s tallest building, but the U.S. Bancorp Tower is definitely the pinkest, and it’s available.

The 536-foot, 43-floor skyscraper’s light-reflecting mix of granite and glass has served as a centerpiece to the Portland skyline since 1983. Now JPMorgan has put the tower up for sale for an undisclosed price two years after purchasing it for $280 million.

It remains to be seen whether Big Pink will sell quickly. 2007 was a record year for out-of-state investment in Portland commercial real estate, but the market may have peaked when JPMorgan paid a record $380 per square foot last July for the Brewery Blocks.

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