NAU is not the time nor place

| Print |  Email
Sunday, June 01, 2008

t_Cover0107

PORTLAND Nau, a darling of Portland’s green sustainability scene, unexpectedly went bottom up in early May after failing to meet fundraising goals. About 95 people — 60 in its Pearl District headquarters and 35 in its five stores — lost their jobs. Nau’s last store opened in Los Angeles just two weeks before the announcement.

When Oregon Business profiled the nascent clothing company in January 2007, chief executive Chris Van Dyke saw the company — with its emphasis on sustainable retail and consumer shopping practices — as a clarion call of sorts to the rest of the business world. Its ethics, like donating 5% of sales to charities, and its startup roster of execs from Nike, Patagonia and others, attracted the attention of the national media and investors, who put up $35 million last year.

But high standards came with a high price tag: A pair of men’s jeans ran upward of $145.

In a statement released on the company website, Nau officials blamed the current credit and investment climate for its demise: “At this time, investors are loath to invest in anything; especially, it appears, a company like Nau that has the audacity to challenge conventional paradigms of what a business should be.”                                               

ABRAHAM HYATT


To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

Wildcards

Guest Blog
Tuesday, July 28, 2015
China A SharesBY JASON NORRIS, CFA | OB GUEST BLOGGER

Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.


Read more...

Modern design defines new Portland indoor market

The Latest
Thursday, June 25, 2015
thumbSnøhetta JBPM exterior www mir noBY KIM MOORE | RESEARCH EDITOR

An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.


Read more...

5 things to know about veterans in the workforce

The Latest
Wednesday, July 01, 2015
070215-vetsthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

There are more than 10 million former military members working in the United States.


Read more...

Business partnerships: taming the three-headed monster

Contributed Blogs
Monday, July 06, 2015
070615-businessmarriagefail-thumbBY KATHERINE HEEKIN | OB GUEST COLUMNIST

Picking a business partner is not much different than choosing a spouse or life partner, and the business break-up can be as heart-wrenching and costly as divorce.


Read more...

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...

Preserving the Legacy

July/August 2015
Monday, July 13, 2015
BY KIM MOORE | PHOTOS BY JASON E. KAPLAN

A New York floral and gift business takes on the iconic Harry & David brand.


Read more...

Downtime with Debra Ringold

July/August 2015
Monday, July 13, 2015
BY JACOB PALMER

Dean of the Atkinson Graduate School of Management, Willamette University


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS