Home Archives June 2008 Business advice from an Oregon wine winery pioneer

Business advice from an Oregon wine winery pioneer

| Print |  Email
Sunday, June 01, 2008

SUSAN SOKOL BLOSSER spent decades building her winery, battling the naysayers, forging a sustainable ethic and helping birth Oregon’s wine industry. When she retired this past year, handing over the operation to her children, she set about capturing what she learned since she first planted vines in 1971 and launched Sokol Blosser Winery in Dundee.

Sokol Blosser has distilled what she’s learned into a self-published book, titled Gracious & Ruthless: Surprising Strategies for Business Success, that’s aimed at helping small business owners by giving them the benefit of her hard fought, and hard won, wisdom.

“It’s small business people that create the most jobs,” she says. “We are the heroes of the economy.”

She wants all the thousands of harried, overworked, overwhelmed owners to know that they can realize their dream, follow their values and achieve success. “I want readers to feel relief,” she says. “That they can be who they are and run their business, and it’s OK.”

Getting to that place took years for Sokol Blosser, and learning how to be both gracious and ruthless — how to say no compassionately — was key, along with staying focused on your vision and making profitability your vehicle, not your destination.

“You don’t have to be the classic cutthroat businessperson to be successful. You need just a bit of that,” she says. It needs to be leavened with graciousness to create balance — and to be effective. She wanted Gracious & Ruthless to be a different kind of business book: personal, short, values-oriented, and not focused on how to make money. “A lot of books tell you how to make a million. That’s not what it is about to me.”

She’s out of the day-to-day business, but not retired. She’s on the lecture circuit and is ready to start her next book. It, too, is on a topic that is personal, but one she feels will be very relevant to family businesses and baby boomers. The title? Letting Go.

ROBIN DOUSSARD


(Gracious & Ruthless is available at Sokol Blosser Winery or by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it . )

 

More Articles

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

Semiconductor purgatory

News
Monday, October 06, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Intel's manufacturing way station; Merkley's attack dog; Diamond Foods gets into the innovation business.


Read more...

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS