Sponsored by Oregon Business

Business advice from an Oregon wine winery pioneer

| Print |  Email
Sunday, June 01, 2008

SUSAN SOKOL BLOSSER spent decades building her winery, battling the naysayers, forging a sustainable ethic and helping birth Oregon’s wine industry. When she retired this past year, handing over the operation to her children, she set about capturing what she learned since she first planted vines in 1971 and launched Sokol Blosser Winery in Dundee.

Sokol Blosser has distilled what she’s learned into a self-published book, titled Gracious & Ruthless: Surprising Strategies for Business Success, that’s aimed at helping small business owners by giving them the benefit of her hard fought, and hard won, wisdom.

“It’s small business people that create the most jobs,” she says. “We are the heroes of the economy.”

She wants all the thousands of harried, overworked, overwhelmed owners to know that they can realize their dream, follow their values and achieve success. “I want readers to feel relief,” she says. “That they can be who they are and run their business, and it’s OK.”

Getting to that place took years for Sokol Blosser, and learning how to be both gracious and ruthless — how to say no compassionately — was key, along with staying focused on your vision and making profitability your vehicle, not your destination.

“You don’t have to be the classic cutthroat businessperson to be successful. You need just a bit of that,” she says. It needs to be leavened with graciousness to create balance — and to be effective. She wanted Gracious & Ruthless to be a different kind of business book: personal, short, values-oriented, and not focused on how to make money. “A lot of books tell you how to make a million. That’s not what it is about to me.”

She’s out of the day-to-day business, but not retired. She’s on the lecture circuit and is ready to start her next book. It, too, is on a topic that is personal, but one she feels will be very relevant to family businesses and baby boomers. The title? Letting Go.

ROBIN DOUSSARD


(Gracious & Ruthless is available at Sokol Blosser Winery or by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it . )

 

More Articles

How Oregon will survive the loss of Hanjin

March 2015
Friday, February 20, 2015
BY JOE CORTRIGHT | OB CONTRIBUTOR

"Shipping containers to Portland is like waiting for a bus that travels once a day."


Read more...

How a Utah-based essential oils company cornered the Oregon market

March 2015
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR

Multilevel marketing, health claims and zyto scanner biofeedback machines: How dōTERRA thrives in Oregon. 


Read more...

Get on the bus!

April 2015
Thursday, March 19, 2015
BY APRIL STREETER

How the private sector can ride the next transit revolution.


Read more...

Umbrella Revolution

March 2015
Monday, February 23, 2015

Yeah, we know: Oregonians are way too cool for umbrellas. But today’s stylish, high-tech models will soften the resistance of the most rain hardened.


Read more...

Cache and Curry

March 2015
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Power Lunch at Swagat in Hillsboro.


Read more...

Labor Pains

February 2015
Monday, January 26, 2015
BY AMY MILSHTEIN

Thinking about starting an internship program? Be careful. Navigating unpaid internships can be tricky.


Read more...

The Human Factor

February 2015
Monday, January 26, 2015
BY BRIAN LIBBY

Matt French opens up South Waterfront.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS