Home Archives June 2008 Business advice from an Oregon wine winery pioneer

Business advice from an Oregon wine winery pioneer

| Print |  Email
Sunday, June 01, 2008

SUSAN SOKOL BLOSSER spent decades building her winery, battling the naysayers, forging a sustainable ethic and helping birth Oregon’s wine industry. When she retired this past year, handing over the operation to her children, she set about capturing what she learned since she first planted vines in 1971 and launched Sokol Blosser Winery in Dundee.

Sokol Blosser has distilled what she’s learned into a self-published book, titled Gracious & Ruthless: Surprising Strategies for Business Success, that’s aimed at helping small business owners by giving them the benefit of her hard fought, and hard won, wisdom.

“It’s small business people that create the most jobs,” she says. “We are the heroes of the economy.”

She wants all the thousands of harried, overworked, overwhelmed owners to know that they can realize their dream, follow their values and achieve success. “I want readers to feel relief,” she says. “That they can be who they are and run their business, and it’s OK.”

Getting to that place took years for Sokol Blosser, and learning how to be both gracious and ruthless — how to say no compassionately — was key, along with staying focused on your vision and making profitability your vehicle, not your destination.

“You don’t have to be the classic cutthroat businessperson to be successful. You need just a bit of that,” she says. It needs to be leavened with graciousness to create balance — and to be effective. She wanted Gracious & Ruthless to be a different kind of business book: personal, short, values-oriented, and not focused on how to make money. “A lot of books tell you how to make a million. That’s not what it is about to me.”

She’s out of the day-to-day business, but not retired. She’s on the lecture circuit and is ready to start her next book. It, too, is on a topic that is personal, but one she feels will be very relevant to family businesses and baby boomers. The title? Letting Go.

ROBIN DOUSSARD


(Gracious & Ruthless is available at Sokol Blosser Winery or by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it . )

 

More Articles

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...

Poll Wrap-Up

News
Friday, August 15, 2014

2014 NewPoll-report-newsletterthumbIn this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.


Read more...

Video: The 100 Best Survey

News
Thursday, August 28, 2014

100-best-logo-2015 500pxw-1OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.


Read more...

Buyer's Remorse

September 2014
Tuesday, August 26, 2014

Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.


Read more...

Molecular Movies

September 2014
Wednesday, August 27, 2014
BY LINDA BAKER

Dr. Chong Fang isn’t God. But the assistant professor of chemistry at Oregon State University is getting closer to figuring out how he put everything together. 


Read more...

A Taste of Heaven

September 2014
Tuesday, August 26, 2014
BY VIVIAN MCINERNY

Craft beer comes to Mount Angel.


Read more...

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS