Next: an electronic shoe

| Print |  Email
Tuesday, July 01, 2008

 


SelectSole.jpg

Need to get a grip or gain a little traction? Maybe your shoes can help. Select Sole, a Vancouver-based startup, is developing a sole that electronically sprouts, and retracts, various kinds of spikes with the push of a button. Don’t want to change out of your golfing cleats when you step into the clubhouse for lunch? No problem. Just push the battery-powered button and the metal spikes retract. The company also is designing soles with specific traction for athletic, outdoor, military and industrial shoes. Shoemakers are desperate for new technology, says president and CEO Tim Hawkins. In the past year the company has built three prototypes, raised about a million dollars and is talking with manufacturers interested in licensing the technology. Hawkins expects Select Sole shoes will be in stores by fall 2009. The biggest challenge so far: selling the idea of electronics inside shoes. “Getting a shoe brand to eat this elephant needs to be done in a couple of bites,” Hawkins says.   JASON SHUFFLER



To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

Election Season

November/December 2014
Wednesday, October 22, 2014

We didn’t intend this issue to have an election season theme. But politics has a way of seeping into the cracks and fissures.


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...

Crowdfunding 2.0

News
Tuesday, December 02, 2014
120214-crowdfund-thumbBY LINDA BAKER

A conversation with attorney Erich Merrill about the latest way to raise money from large groups of people.


Read more...

Corner Office: Timothy Mitchell

January-Powerbook 2015
Saturday, December 13, 2014

A look-in on the life of Norris & Stevens' president.


Read more...

Kill the Meeting

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Meetings get a bad rap. A few local companies make them count.


Read more...

Downtime

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Bob Dethlefs, CEO of Evanta, balances work and play.


Read more...

What I'm Reading

November/December 2014
Wednesday, October 22, 2014

Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS