Next: an electronic shoe

| Print |  Email
Tuesday, July 01, 2008

 


SelectSole.jpg

Need to get a grip or gain a little traction? Maybe your shoes can help. Select Sole, a Vancouver-based startup, is developing a sole that electronically sprouts, and retracts, various kinds of spikes with the push of a button. Don’t want to change out of your golfing cleats when you step into the clubhouse for lunch? No problem. Just push the battery-powered button and the metal spikes retract. The company also is designing soles with specific traction for athletic, outdoor, military and industrial shoes. Shoemakers are desperate for new technology, says president and CEO Tim Hawkins. In the past year the company has built three prototypes, raised about a million dollars and is talking with manufacturers interested in licensing the technology. Hawkins expects Select Sole shoes will be in stores by fall 2009. The biggest challenge so far: selling the idea of electronics inside shoes. “Getting a shoe brand to eat this elephant needs to be done in a couple of bites,” Hawkins says.   JASON SHUFFLER



To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

Tweeting Portland's State of the City address

News
Friday, January 30, 2015
Screen Shot 2015-01-30 at 3.08.19 PMBY JACOB PALMER | OB DIGITAL NEWS EDITOR

For those who were working, here are a few highlights of Charlie Hales' State of the City address.


Read more...

Where do Portland demographics rank among the largest 50 cities in the US?

The Latest
Tuesday, February 10, 2015
thumbpdxinperspectiveBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The Portland in Perspective study, done by the City Budget Office, was released Tuesday.


Read more...

Finding a Balance

Contributed Blogs
Thursday, January 29, 2015
012915-passinvst-thumbBY JASON NORRIS | OB GUEST BLOGGER

Active vs. passive investing: what you need to know.


Read more...

Downtime with the president of NAI Norris, Beggs & Simpson

March 2015
Monday, February 23, 2015
BY JESSICA RIDGWAY | OB CONTRIBUTOR

Live, Work, Play: Catching up with Chris Johnson.


Read more...

100 Best: The Power of the Worker

March 2015
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
AND AMY MILSHTEIN | OB CONTRIBUTOR

Technology is empowering people like never before and transforming how employees interact in the workplace. How can companies attract and keep staff engaged in this rapidly changing world?


Read more...

The Carbon Calculus

February 2015
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.


Read more...

4 winners and losers in the Kitzhaber scandal

The Latest
Thursday, February 12, 2015
021315-govorno-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Examining the governor's rapid fall from grace in a "bizarre" and "unprecedented" saga.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS