Sales decline prompts Mt. Bachelor shakeup

| Print |  Email
Tuesday, July 01, 2008

MtBachelor.jpg

BEND As the final days of last winter’s ski season wound to a close, Powdr Corp. — which runs the Mt. Bachelor Ski Resort — took the dramatic step of firing the majority of the resort’s top management: general manager Matt Janney, along with the directors of marketing, food and beverage services, and operations. The 2007-2008 season saw record snowfall and attendance at ski areas around Oregon — but not at Mt. Bachelor, which experienced a 7% drop in ticket sales.

The firings were intended to do one thing: revamp a resort plagued by maintenance, chairlift and community relations woes. But many of those problems pre-date Janney’s 10-month stint in the driver’s seat.  Less than a month afater Janey was fired, Dave Rathbun — the previous director of marketing at Killington Resort — took over as GM. It’s unclear how much much can change before the first snowflakes start falling this winter.

Over the course of this summer, Powdr Corp. will dump $3.4 million into the resort, which is one of the major players in Central Oregon’s $500 million-a-year tourism economy. Repairing lifts that routinely shut down because of ice problems is at the top of the fix-it list. Repairing a disconnect between the resort and the community will be equally important, says Powdr Corp. spokesman Justin Yax.

“Any large corporation has a responsibility to the community. That has not been as prevalent as it should have been,” he says.

Whether involvement means corporate sponsorships or directors serving on civic boards, both of which Yax offered as possibilities, the company clearly hopes to have some good news to announce for the 2008-2009 season. It would be a birthday present of sorts: This winter is Mt. Bachelor’s 50th anniversary.              

ABRAHAM HYATT



To comment, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

More Articles

Department of Self-Promotion

Linda Baker
Tuesday, August 04, 2015

061715-awards1Oregon Business wins journalism awards.


Read more...

Photo Log: Waterfront Blues Festival

The Latest
Thursday, July 09, 2015
bluesfestthumbBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger.  About 80,000 people attended despite temperatures in the upper 90s.


Read more...

The 10 most successful crowdfunding campaigns in Oregon

The Latest
Wednesday, August 19, 2015
081915-crowdfundingmainBY JACOB PALMER | DIGITAL NEWS EDITOR

One of the hottest new investment trends has proven quite lucrative for some companies.


Read more...

Money Troubles

September 2015
Thursday, August 20, 2015
BY DAN COOK

The state’s angel investing fund gets hammered in Salem.


Read more...

Light Reading

September 2015
Thursday, August 20, 2015
BY JACOB PALMER

Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.


Read more...

Reader Input: School Choice

September 2015
Thursday, August 20, 2015

Which of the following would be most effective in reducing the cost of operating a public university in Oregon?


Read more...

Reader Input: Energy Overload

June 2015
Wednesday, July 15, 2015

We asked readers to weigh in on the fossil fuel-green energy equation.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS