The Olympic trials dust Eugene with a little gold

| Print |  Email
Friday, August 01, 2008

EUGENE While athletes at last month’s track and field Olympic trials in Eugene competed for gold medals, area business also got a bit of gold.

The Convention and Visitors Association of Lane County estimated about  75,000 visitors would inject $28 million into the local economy and “we’ve met or even exceeded that amount,” says spokeswoman Lisa Lawton.

Initial concerns surfaced in the first days of the 10-day event that it was too “self-contained” and that visitors were not venturing from the festival area to spend money in local businesses, says Dave Hauser, president of the Eugene Chamber of Commerce.

Lawton says ticketholders stayed close by the festival area located in and around Hayward Field at the University of Oregon because the event schedule was “packed.” But during the trials’ off days (July 1-2), tourists started to spread out and spend. For example, Sweet Cheeks Winery reported a 50% increase in sales compared to the same time period last year, says Lawton.

Eugene also plans to host the 2012 trials.                 

JASON SHUFFLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Editor's Letter: Power Play

January-Powerbook 2015
Thursday, December 11, 2014

There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation.


Read more...

7 industry trends of 2015

The Latest
Friday, January 09, 2015
covertrends15-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Industry groups identify top trends for 2015.


Read more...

MBA Perspective

February 2015
Tuesday, January 27, 2015
BY KIM MOORE

Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."


Read more...

That's Not a Watch (This Is a Watch)

February 2015
Tuesday, January 27, 2015

Smartwatches are all the rage. But old-fashioned timepieces keep on ticking.


Read more...

Tweeting Portland's State of the City address

News
Friday, January 30, 2015
Screen Shot 2015-01-30 at 3.08.19 PMBY JACOB PALMER | OB DIGITAL NEWS EDITOR

For those who were working, here are a few highlights of Charlie Hales' State of the City address.


Read more...

A legislative preview — and celebration

News
Friday, January 23, 2015
012315-speaker-thumbBY LINDA BAKER | OB EDITOR

The Northwest Environmental Business Council previews the 2015 legislative agenda as Hatch Oregon celebrates Oregon's new community crowdfunding rules.


Read more...

Imperial Palate

February 2015
Tuesday, January 27, 2015

Power Lunch at the Imperial.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS