UO athletics scores millions

| Print |  Email
Monday, September 01, 2008

EUGENE The University of Oregon has signed a 10-year agreement with Oregon Sports Network and IMG Communications, the global sports marketing powerhouse that owns thousands of sports and entertainment events, partners with a dozen large universities, and manages the careers of some of the richest athletes in the world.

The deal is worth more than $67 million in guaranteed annual payments, facility improvements and naming rights for the university’s new baseball field. In return OSN and IMG will get marketing rights to just about anything that walks, throws and shoots like a Duck, promoting Oregon sports through print, online, video and radio ads, corporate sponsorships and product endorsements.

“We knew Oregon athletics were worth a lot more than we were getting, so we went fishing,” says Joe Giansante, the senior athletic director who negotiated the deal for UO. “This deal with IMG gives anyone who might have been living in the past a clearer understanding of how valuable the Oregon athletic brand is.”

The agreement puts the Ducks in the same bracket as some of the nation’s top athletic departments that have partnered with IMG, including the Texas Longhorns and the Michigan Wolverines.

Giansante says IMG’s willingness to work with OSN was a big factor. Most universities sell their multimedia rights to major networks such as ESPN or Fox Sports, but Oregon is different because of its long-standing exclusive relationship with OSN. “IMG was comfortable with the idea that we wanted to maintain our relationship with OSN, and that gave them an edge over their competitors. IMG is an incredible company with global reach, but they also have a level of flexibility and creativity that the other companies didn’t bring to the table.”

Giansante says the deal will help the university’s athletics to operate within its own budget, without UO general funds, well into the future.

BEN JACKLET



Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Carbon Power

February 2015
Tuesday, January 27, 2015
BY LINDA BAKER

Researchers in a multitude of disciplines are searching for ways to soak up excess carbon dioxide, the compound that contributes to global warming.


Read more...

Light Moves

February 2015
Monday, January 26, 2015
BY JACOB PALMER

Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.


Read more...

Photos from the 100 Best Companies to Work For in Oregon awards celebration

The Latest
Friday, February 27, 2015
IMG 9975cneditPHOTOS BY JASON E. KAPLAN

Images from the 2015 celebration of Oregon's great workplaces.


Read more...

10 Twitter highlights from #OR100Best

The Latest
Friday, February 27, 2015
100bestBY OB STAFF

Oregon Business held its  22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.


Read more...

ZoomCare rolls out new on-demand health clinics

News
Monday, March 02, 2015
zoomcarethumbBY KIM MOORE |  OB RESEARCH EDITOR

Portland-based healthcare provider ZoomCare said it plans to “remake American healthcare” by expanding its on-demand urgent care model to emergency, surgery, dental and primary care, among others.


Read more...

6 chiefs of staff dish on their bosses

The Latest
Thursday, February 05, 2015
legilistiblog-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask chiefs of staff for the scoop on Oregon legislators.


Read more...

A legislative preview — and celebration

Linda Baker
Friday, January 23, 2015
012315-speaker-thumbBY LINDA BAKER | OB EDITOR

The Northwest Environmental Business Council previews the 2015 legislative agenda as Hatch Oregon celebrates Oregon's new community crowdfunding rules.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS