Home Archives September 2008 UO athletics scores millions

UO athletics scores millions

| Print |  Email
Monday, September 01, 2008

EUGENE The University of Oregon has signed a 10-year agreement with Oregon Sports Network and IMG Communications, the global sports marketing powerhouse that owns thousands of sports and entertainment events, partners with a dozen large universities, and manages the careers of some of the richest athletes in the world.

The deal is worth more than $67 million in guaranteed annual payments, facility improvements and naming rights for the university’s new baseball field. In return OSN and IMG will get marketing rights to just about anything that walks, throws and shoots like a Duck, promoting Oregon sports through print, online, video and radio ads, corporate sponsorships and product endorsements.

“We knew Oregon athletics were worth a lot more than we were getting, so we went fishing,” says Joe Giansante, the senior athletic director who negotiated the deal for UO. “This deal with IMG gives anyone who might have been living in the past a clearer understanding of how valuable the Oregon athletic brand is.”

The agreement puts the Ducks in the same bracket as some of the nation’s top athletic departments that have partnered with IMG, including the Texas Longhorns and the Michigan Wolverines.

Giansante says IMG’s willingness to work with OSN was a big factor. Most universities sell their multimedia rights to major networks such as ESPN or Fox Sports, but Oregon is different because of its long-standing exclusive relationship with OSN. “IMG was comfortable with the idea that we wanted to maintain our relationship with OSN, and that gave them an edge over their competitors. IMG is an incredible company with global reach, but they also have a level of flexibility and creativity that the other companies didn’t bring to the table.”

Giansante says the deal will help the university’s athletics to operate within its own budget, without UO general funds, well into the future.

BEN JACKLET



Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

Powerlist: Law Firms

October 2014
Thursday, September 25, 2014
BY KIM MOORE

A conversation with leading partners at law firms in Portland and eastern Oregon, followed by October's powerlist.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...

Launch

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

October's Launch article features Soul Kitchen, Easy Company and Slick's Big Time BBQ.


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS