Home Archives September 2008 UO athletics scores millions

UO athletics scores millions

| Print |  Email
Monday, September 01, 2008

EUGENE The University of Oregon has signed a 10-year agreement with Oregon Sports Network and IMG Communications, the global sports marketing powerhouse that owns thousands of sports and entertainment events, partners with a dozen large universities, and manages the careers of some of the richest athletes in the world.

The deal is worth more than $67 million in guaranteed annual payments, facility improvements and naming rights for the university’s new baseball field. In return OSN and IMG will get marketing rights to just about anything that walks, throws and shoots like a Duck, promoting Oregon sports through print, online, video and radio ads, corporate sponsorships and product endorsements.

“We knew Oregon athletics were worth a lot more than we were getting, so we went fishing,” says Joe Giansante, the senior athletic director who negotiated the deal for UO. “This deal with IMG gives anyone who might have been living in the past a clearer understanding of how valuable the Oregon athletic brand is.”

The agreement puts the Ducks in the same bracket as some of the nation’s top athletic departments that have partnered with IMG, including the Texas Longhorns and the Michigan Wolverines.

Giansante says IMG’s willingness to work with OSN was a big factor. Most universities sell their multimedia rights to major networks such as ESPN or Fox Sports, but Oregon is different because of its long-standing exclusive relationship with OSN. “IMG was comfortable with the idea that we wanted to maintain our relationship with OSN, and that gave them an edge over their competitors. IMG is an incredible company with global reach, but they also have a level of flexibility and creativity that the other companies didn’t bring to the table.”

Giansante says the deal will help the university’s athletics to operate within its own budget, without UO general funds, well into the future.

BEN JACKLET



Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Report Card

September 2014
Tuesday, August 26, 2014

Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.


Read more...

Shipping News

September 2014
Tuesday, August 26, 2014
BY JENNIFER MARGULIS

In 2012 The Dalles, a city of some 14,400 located 75 miles east of Portland and often seen as the poor cousin to adjacent Hood River, completed a massive project to revitalize its dock.


Read more...

Startup or Grow Up?

September 2014
Tuesday, August 26, 2014
BY JON BELL

Startup culture is all the rage. Is there a downside?


Read more...

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Managing family assets: The importance of planning ahead

News
Friday, August 22, 2014
Unknown-1BY CLIFF HOCKLEY |  OB GUEST CONTRIBUTOR

When business intersects with family, a host of  situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.


Read more...

Community colleges and sustainability

Contributed Blogs
Thursday, July 31, 2014
sustainabilityBY MARY SPILDE | OB GUEST CONTRIBUTOR

Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS