Don’t ask; read my Twitter

| Print |  Email
Wednesday, October 01, 2008

PORTLAND In early September, Inverge — an “interdisciplinary thought-leader event” as organizers call it — took place in the Gerding Theater in Portland’s Pearl District. It was, essentially, two days of very smart people standing on a stage and talking. Or rather, some of them talked and others wove fantastic pictures of the near future, tales of convergence between technology, advertising, social communities and the “real” world.

CEOs, VPs, GMs and innovation gurus from Disney, the University of Southern California, Edelman, Vidoop, DigitalKitchen and MIT passed across the stage every few hours. It was, except for a few exceptions (Disney toys that interact with online communities; iPhone application demonstrations) not a how-to conference as much as a how-to-think conference: How to think about consumers and creativity and interaction and the future of just about every type of media.

As the days wore on, a silent stream of communication flowed through the theater as attendees sent messages via Twitter, the online service that lets users broadcast — via phone or web — 140-character bulletins to people who’ve elected to receive their messages. It’s passing notes in a web 2.0 world. And it was a convergence between the real-time presentations and the audience’s thoughts.

At the end of the last day of the conference, Amber Case, a Portland consultant and entrepreneur, gave a brief history of communication from the telephone to Twitter. Her slides consisted of 140-character messages. As she spoke to the audience, video of her presentation was streaming live online and the text of her words was sent out to the 650-plus people who listened to her on Twitter.

Case talked about everything from how humans and technology shape each other to the possibility that the world may someday laugh at the Internet. She finished with an idea that encapsulated what that two-days-long discussion of intersecting platforms and technologies was really all about: the power of people needing to communicate with other people.

“Techno-social interaction,” she said/wrote/broadcast out to unknown hundreds or thousands of people, “is about transcending the silos of mental isolation.”

Walking out of Inverge into a drab world where traffic and bikes cluttered the streets of the Pearl District was almost disappointing. Until you look down and see the potential blueprint for all those dreams of convergence nestled in the smart phone in the palm of your hand.

ABRAHAM HYATT



Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Raising the Stakes

February 2015
Monday, January 26, 2015
BY LINDA BAKER

The 2014 Bend Venture Conference set a record for the most cash, investments and prizes awarded at an angel conference in the Pacific Northwest. Investments in the six winning companies exceeded $1 million. The 11th annual conference was hosted by Economic Development of Central Oregon.


Read more...

Corner Office: Pam Edstrom

January-Powerbook 2015
Saturday, December 13, 2014

Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.


Read more...

Corner Office: Steve Tatone

January-Powerbook 2015
Saturday, December 13, 2014

Seven tidbits about the president and CEO of AKT Group.


Read more...

Leading with the right brain

News
Tuesday, December 09, 2014
120914-manderson-thumbBY LINDA BAKER

On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.


Read more...

Live, Work, Play: Amen Teter

February 2015
Tuesday, January 27, 2015
BY JACOB PALMER

Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.


Read more...

Convention Wisdom

February 2015
Monday, January 26, 2015
BY KIM MOORE

After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.


Read more...

Finding a Balance

Contributed Blogs
Thursday, January 29, 2015
012915-passinvst-thumbBY JASON NORRIS | OB GUEST BLOGGER

Active vs. passive investing: what you need to know.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS