Sponsored by Forest Grove Economic Development
Home Archives October 2008 No reel improvement

No reel improvement

| Print |  Email
Wednesday, October 01, 2008

STATEWIDE Independently run theaters that charge less than the big boys don’t seem to be reaping the benefits of more moviegoers with less cash to spend in the down economy.

“We’re dealing with the same costs as larger theaters, but we can’t afford to raise our prices,” says Andrew McElderry, owner of Skylight Theatre and Andrew’s Pizza in Hood River. Tickets at the Skylight range from $2.50 to $8.50.

Those costs, McElderry says, include the rising prices of commodities, such as corn. “Things like popcorn, for example, are costing us a lot more money,” he says.

Popcorn, a major source of revenue for the small theater industry, is something Tom Ranieri, owner and operator of Cinema 21 in Portland, knows a little about.

“Concessions certainly are a huge part of our business,” Ranieri says. “People have shown that they’re willing to spend an enormous amount on concessions.” A movie with food at major theater chains can cost upward of $20. At Ranieri’s theater, moviegoers can save about $8-$10 on an evening out.

There has been some concern about the future of the small-theater business, “but there’s no way to project how it will turn out,” says McElderry. “All bets are off.”

If you’re a small-theater, how do you compete?

“Good programming,” says Ranieri. “People will look at the value of the film and decide for themselves.”                       

CHRIS MILLER



Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 

More Articles

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

13 West Coast seafood species now 'sustainable'

News
Tuesday, June 03, 2014

Fishing OrBiz Fishing 0357 ADOBErgbCiting the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.


Read more...

Community colleges and sustainability

Contributed Blogs
Thursday, July 31, 2014
sustainabilityBY MARY SPILDE | OB GUEST CONTRIBUTOR

Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.


Read more...

The business of running a food cart

News
Thursday, June 05, 2014
OBM1BY HANNAH WALLACE | OB BLOGGER

What does it take to launch and run one of these mobile food businesses?  


Read more...

Oregon Business wins awards

News
Monday, June 30, 2014

ASBPEOregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.


Read more...

OB Video: Oregon MESA

News
Thursday, June 26, 2014

ThumbOregon Business hosts an informal roundtable discussion about the Oregon MESA (Mathematics, Engineering, Science Achievement) program.


Read more...

Oversight? Or gaming the system?

News
Monday, July 14, 2014
AmazonBY VIVIAN MCINERNY | OB BLOGGER

Some people think Amazon’s winking eye logo is starting to look like a hoodwink.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS