Home Archives October 2008 No reel improvement

No reel improvement

| Print |  Email
Wednesday, October 01, 2008

STATEWIDE Independently run theaters that charge less than the big boys don’t seem to be reaping the benefits of more moviegoers with less cash to spend in the down economy.

“We’re dealing with the same costs as larger theaters, but we can’t afford to raise our prices,” says Andrew McElderry, owner of Skylight Theatre and Andrew’s Pizza in Hood River. Tickets at the Skylight range from $2.50 to $8.50.

Those costs, McElderry says, include the rising prices of commodities, such as corn. “Things like popcorn, for example, are costing us a lot more money,” he says.

Popcorn, a major source of revenue for the small theater industry, is something Tom Ranieri, owner and operator of Cinema 21 in Portland, knows a little about.

“Concessions certainly are a huge part of our business,” Ranieri says. “People have shown that they’re willing to spend an enormous amount on concessions.” A movie with food at major theater chains can cost upward of $20. At Ranieri’s theater, moviegoers can save about $8-$10 on an evening out.

There has been some concern about the future of the small-theater business, “but there’s no way to project how it will turn out,” says McElderry. “All bets are off.”

If you’re a small-theater, how do you compete?

“Good programming,” says Ranieri. “People will look at the value of the film and decide for themselves.”                       

CHRIS MILLER



Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 

More Articles

Spreading the wealth

March 2014
Tuesday, February 25, 2014
HiResBY PAIGE PARKER

A money management firm broadens its reach. 


Read more...

The 2014 List: The Top 33 Small Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Rapid ascent

March 2014
Tuesday, February 25, 2014
IMG 4255-2BY AMY MILSHTEIN

Kelly Dachtler, president of The Clymb, redefines outdoor retail.


Read more...

The solution to youth unemployment

News
Thursday, February 27, 2014
02.27.14 Thumbnail TeenworkBY ERIC FRUITS

Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...

What I'm reading: Brad Smith & Travis Boersma

March 2014
Tuesday, February 25, 2014

Brad Smith, founder of Hot Pepper Studios, and Travis Boersma, president of Dutch Bros. Coffee, share their recent reads.


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS