Home Archives October 2008 Tactics: The operative

Tactics: The operative

| Print |  Email
Wednesday, October 01, 2008

GROVE INSIGHT
www.groveinsight.com
FOUNDED: 1996, Portland
EMPLOYEES: 4
DIVISIONS: Green Insight, reports on trends in the sustainability market

LisaGrove
LISA GROVE, founder of Grove Insights.

It was in Washington, D.C., in the mid-1980s where Lisa Grove — today a political strategist and pollster but back then a fresh, idealistic Lewis & Clark graduate — learned a key commandment of the political game, and one that would later shape the success of her Portland-based political consulting firm. “It’s not issues; it’s politics,” she remembers being told after asking fellow pollsters what issues they were working on. “I realized that the issues are a vehicle to help get people elected. I was scoffing at that and then, of course, became part of it.”

Grove worked with two of the nation’s largest polling firms before returning to Oregon to found Grove Insights in 1996. In ensuing years, Grove says the company has racked up the highest win/loss ratio in the nation for initiatives it’s worked on: 58/8. Over the past 15 years the firm has also worked with probably every major Democratic name in the Pacific Northwest: Kulongoski, Gregoire, Wu, Hooley, DeFazio, Blumenauer, Wyden — the list stretches from the national level all the way down to Portland politics.  And as the list has grown, Grove has become what some Salem insiders say is one of the most powerful non-elected people in Oregon politics.

For many political strategists, the difference between personal politics and business is irrelevant. But for Grove, her personal ideals have inexorably shaped the work she does, and conversely shaped the success and limitations of her business. Travel back to the 1960s in Beaverton,  and you’ll find a young girl walking the streets with her education-activist mother knocking on doors and advocating for school bond measures. Travel forward in time and you find a consultancy firm that works exclusively with left-of-center candidates and issues. Which, obviously, eliminates half of its potential business.

It sounds antithetical to basic business practices, but it’s been a smart move. While Grove says it’s hard not think about the lost work, limiting the business scope has allowed Grove and her team to create what she sees as a boutique firm — a company that has a hands-on, often personal relationship with candidates. Other factors have helped push her firm forward: Following Sept. 11 and the last two presidential elections, politicians began seeing a disconnect between the major Washington, D.C.-based polling firms and what people were actually thinking in the rest of the country. Grove, with her inside-the-Beltway street cred but West Coast location, has been in a prime spot to capitalize.

No matter what the politics or the location, at the end of the day, Grove Insight has one major metric that defines its success: Election Day. What happens on that day determines everything else.

“It’s always about winning. People pay attention to the win/loss,” Grove says. “I think our success has had everything to do with winning.”

ABRAHAM HYATT


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 

 

More Articles

Trends in business succession

News
Thursday, July 03, 2014
TrendsBY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS

The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.


Read more...

Blips and trends in the housing market

News
Thursday, June 26, 2014
062614 thumb realestateBY ERIC FRUTS | OB BLOGGER

Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

Creating a culture of compliance

Business tips
Thursday, June 19, 2014
DataBY MONICA ENAND | GUEST CONTRIBUTOR

Nine tips for building habits among employees to respond when needed.


Read more...

13 West Coast seafood species now 'sustainable'

News
Tuesday, June 03, 2014

Fishing OrBiz Fishing 0357 ADOBErgbCiting the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.


Read more...

Updated: Disrupting innovation

News
Tuesday, July 08, 2014
070814 thumb disputive-innovationBY LINDA BAKER  | OB EDITOR

The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation  — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment. 

Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.


Read more...

The Scott Kveton affair

News
Wednesday, July 09, 2014
ScottKvetonBY LINDA BAKER | OB EDITOR

Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS