Home Archives October 2008 Tactics: The operative

Tactics: The operative

| Print |  Email
Wednesday, October 01, 2008

GROVE INSIGHT
www.groveinsight.com
FOUNDED: 1996, Portland
EMPLOYEES: 4
DIVISIONS: Green Insight, reports on trends in the sustainability market

LisaGrove
LISA GROVE, founder of Grove Insights.

It was in Washington, D.C., in the mid-1980s where Lisa Grove — today a political strategist and pollster but back then a fresh, idealistic Lewis & Clark graduate — learned a key commandment of the political game, and one that would later shape the success of her Portland-based political consulting firm. “It’s not issues; it’s politics,” she remembers being told after asking fellow pollsters what issues they were working on. “I realized that the issues are a vehicle to help get people elected. I was scoffing at that and then, of course, became part of it.”

Grove worked with two of the nation’s largest polling firms before returning to Oregon to found Grove Insights in 1996. In ensuing years, Grove says the company has racked up the highest win/loss ratio in the nation for initiatives it’s worked on: 58/8. Over the past 15 years the firm has also worked with probably every major Democratic name in the Pacific Northwest: Kulongoski, Gregoire, Wu, Hooley, DeFazio, Blumenauer, Wyden — the list stretches from the national level all the way down to Portland politics.  And as the list has grown, Grove has become what some Salem insiders say is one of the most powerful non-elected people in Oregon politics.

For many political strategists, the difference between personal politics and business is irrelevant. But for Grove, her personal ideals have inexorably shaped the work she does, and conversely shaped the success and limitations of her business. Travel back to the 1960s in Beaverton,  and you’ll find a young girl walking the streets with her education-activist mother knocking on doors and advocating for school bond measures. Travel forward in time and you find a consultancy firm that works exclusively with left-of-center candidates and issues. Which, obviously, eliminates half of its potential business.

It sounds antithetical to basic business practices, but it’s been a smart move. While Grove says it’s hard not think about the lost work, limiting the business scope has allowed Grove and her team to create what she sees as a boutique firm — a company that has a hands-on, often personal relationship with candidates. Other factors have helped push her firm forward: Following Sept. 11 and the last two presidential elections, politicians began seeing a disconnect between the major Washington, D.C.-based polling firms and what people were actually thinking in the rest of the country. Grove, with her inside-the-Beltway street cred but West Coast location, has been in a prime spot to capitalize.

No matter what the politics or the location, at the end of the day, Grove Insight has one major metric that defines its success: Election Day. What happens on that day determines everything else.

“It’s always about winning. People pay attention to the win/loss,” Grove says. “I think our success has had everything to do with winning.”

ABRAHAM HYATT


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 

 

More Articles

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...

Spreading the wealth

March 2014
Tuesday, February 25, 2014
HiResBY PAIGE PARKER

A money management firm broadens its reach. 


Read more...

100 Best Companies to Work for in Oregon [VIDEO]

News
Monday, March 03, 2014

Screen shot 2014-03-03 at 11.26.47 AM

Check out interviews with employees from some of the 100 Best Companies to Work For in Oregon winners and find out what makes their company a great place to work.


Read more...

Powerlist: Meeting perspectives

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum. 


Read more...

Car ignition recalls and lean product design

Contributed Blogs
Friday, April 11, 2014
04.11.14 thumb gm-gettyTOM COX | OB BLOGGER

The auto industry is starting to share more costs across manufacturers for complex and challenging design work, like new transmission design, and certain new engine technologies. What we’re not yet seeing is wholesale outsourcing of “unavoidable waste” components to specialist companies.


Read more...

Spring thaw

News
Thursday, April 17, 2014
Spring ThawBY JASON NORRIS | OB BLOGGER

The “polar vortex” of 2014 seems to have finally thawed and we believe this change in weather will bring more sunshine to the U.S. economy as well.


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS