Home Archives October 2008 Tactics: The operative

Tactics: The operative

| Print |  Email
Wednesday, October 01, 2008

GROVE INSIGHT
www.groveinsight.com
FOUNDED: 1996, Portland
EMPLOYEES: 4
DIVISIONS: Green Insight, reports on trends in the sustainability market

LisaGrove
LISA GROVE, founder of Grove Insights.

It was in Washington, D.C., in the mid-1980s where Lisa Grove — today a political strategist and pollster but back then a fresh, idealistic Lewis & Clark graduate — learned a key commandment of the political game, and one that would later shape the success of her Portland-based political consulting firm. “It’s not issues; it’s politics,” she remembers being told after asking fellow pollsters what issues they were working on. “I realized that the issues are a vehicle to help get people elected. I was scoffing at that and then, of course, became part of it.”

Grove worked with two of the nation’s largest polling firms before returning to Oregon to found Grove Insights in 1996. In ensuing years, Grove says the company has racked up the highest win/loss ratio in the nation for initiatives it’s worked on: 58/8. Over the past 15 years the firm has also worked with probably every major Democratic name in the Pacific Northwest: Kulongoski, Gregoire, Wu, Hooley, DeFazio, Blumenauer, Wyden — the list stretches from the national level all the way down to Portland politics.  And as the list has grown, Grove has become what some Salem insiders say is one of the most powerful non-elected people in Oregon politics.

For many political strategists, the difference between personal politics and business is irrelevant. But for Grove, her personal ideals have inexorably shaped the work she does, and conversely shaped the success and limitations of her business. Travel back to the 1960s in Beaverton,  and you’ll find a young girl walking the streets with her education-activist mother knocking on doors and advocating for school bond measures. Travel forward in time and you find a consultancy firm that works exclusively with left-of-center candidates and issues. Which, obviously, eliminates half of its potential business.

It sounds antithetical to basic business practices, but it’s been a smart move. While Grove says it’s hard not think about the lost work, limiting the business scope has allowed Grove and her team to create what she sees as a boutique firm — a company that has a hands-on, often personal relationship with candidates. Other factors have helped push her firm forward: Following Sept. 11 and the last two presidential elections, politicians began seeing a disconnect between the major Washington, D.C.-based polling firms and what people were actually thinking in the rest of the country. Grove, with her inside-the-Beltway street cred but West Coast location, has been in a prime spot to capitalize.

No matter what the politics or the location, at the end of the day, Grove Insight has one major metric that defines its success: Election Day. What happens on that day determines everything else.

“It’s always about winning. People pay attention to the win/loss,” Grove says. “I think our success has had everything to do with winning.”

ABRAHAM HYATT


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 

 

More Articles

I Know How You Feel

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Most smartphones come equipped with speech recognition systems like Siri or Cortana that are capable of understanding the human voice and putting words into actions. But what if smartphones could do more? What if smartphones could register feeling?


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

Shifting Ground

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

Bans on genetically modified crops create uncertainty for farmers.


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...

OB Poll: Wineries and groceries

News
Friday, October 24, 2014

24-winethumbA majority of respondents agreed: Local vineyards should remain Oregon-owned and quality is the most important factor when determining where to eat or buy groceries.


Read more...

The 100 Best Companies survey is open

News
Friday, October 24, 2014

100-best-logo-2015 500pxw-1How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS