WHEN KYLE RANSON resigned from a faltering InFocus in 2007 after three years at the Wilsonville projector company’s helm, it seemed only logical that the 20-year tech veteran would soldier on in the field he knew best.
But Ranson, an Englishman with a lifelong fancy for bicycling, took a little detour on his way to another CEO post on the East Coast and instead found himself becoming co-president of the Portland bicycle clothing company Showers Pass.
“I took a look at the business plan and said, ‘I think they’re clearly onto something here,’” says Ranson, who was introduced to his now-business partner Ed Dalton by a mutual friend last year. “Since then, it’s been tremendously exciting.”
Originally founded in 1997 in California, Showers Pass now calls Portland home. The company, which has eight employees and a reported $1 million in annual revenues, specializes in high-performance cycling clothing, including jackets, wind vests and pants. The gear is currently available in Portland bike stores and through more than 200 active dealers nationwide.
Though he says he doesn’t miss the tech world, Ranson is glad to bring his years of experience at big boys such as Compaq, and InFocus — which employed 400 and had revenues of $308 million the last year Ranson was there — to the smaller world of cycling apparel. For example, he says the apparel industry supply chain is “really in the dark ages” because it can tie up a company’s cash for long periods of time.
Ranson hopes to implement a supply chain that’s much more streamlined, like those used in high tech. He also says the company is profitable and growing revenues “100% year-on-year,” but it will probably be several years before Showers Pass reaches the ideal business model that he and Dalton envision.
The former InFocus chief says he’s glad to still be in Portland — “It’s like England with good summers,” he says — and he’s excited about the prospects of his new company. In addition to its current lineup of gear, Showers Pass is introducing an urban line of clothing that’s much lower key than normal cycling duds.
“Where I’m from, cycling is just how you get around,” Ranson says. “So you want to be able to wear normal-looking clothes when you’re riding.”
Among the first offerings: the Portland Jacket.
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