Slash and sell

| Print |  Email
Saturday, November 01, 2008

STATEWIDE  Chris Sherland recognizes trouble when he sees it.

“It’s a weak year for the retail industry,” says Sherland, a senior analyst with global valuation real estate firm Cushman & Wakefield. “And we could see fourth-quarter sales that resemble those of 2001 or 2002.”

So what’s an Oregon retailer to do in order to keep out of the red this holiday season?

“A combination of both promotions and deep discounting,” says Sherland.

One company planning a holiday offense is Medford-based gourmet purveyor Harry & David, which is lowering delivery and processing charges on most orders. Not included in the deal, though, are the company’s famous Fruit of the Month Club gifts. But the country’s largest and oldest direct marketer expects nearly 90% of its orders to cost less.

But local luxury chocolatier Moonstruck Chocolates begs to differ: It won’t be cutting prices as a way to cope with the downturn. The strategy?

“It’s about providing the right product and proper service,” says Moonstruck CEO Dan Hossley.

Though projections indicate a 2.2% increase in Oregon’s retail holiday sales, Sherland remains pessimistic “because of what we’ve been seeing recently.”

The state reported 7,300 jobs lost in September, keeping the unemployment rate above 6%. Teamed with market woes and high gas prices, that could mean fewer shoppers spending less money.

“It’s going to be interesting,” says Sherland.  “[Retailers] are going to try anything to move inventory.”                             

CHRIS MILLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Oregon needs a Grand Bargain energy plan

Linda Baker
Monday, June 22, 2015
0622-gastaxblogthumbBY LINDA BAKER

The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.


Read more...

The 5 highest revenue-generating parks in Oregon

The Latest
Thursday, June 11, 2015
parksthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.


Read more...

House of Clarity

July/August 2015
Monday, July 13, 2015
BY JACOB PALMER

Holding a Power Lunch at Veritable Quandary in downtown Portland.


Read more...

Reader Input: Rx for Health Care

July/August 2015
Wednesday, July 15, 2015

We asked readers how Obamacare has impacted their business.


Read more...

Photo log: Murray's Pharmacy

The Latest
Friday, July 17, 2015
OBM-Heppner-Kaplan thumbBY JASON KAPLAN

Photographer Jason Kaplan takes a look at Murray's Pharmacy in Heppner.  The family owned business is run by John and Ann Murray, who were featured in our July/August cover story: 10 Innovators in Rural Health Care.


Read more...

Urban renewer

Linda Baker
Wednesday, June 24, 2015
UnknownBY LINDA BAKER   

One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia landlord.


Read more...

Preserving the Legacy

July/August 2015
Monday, July 13, 2015
BY KIM MOORE | PHOTOS BY JASON E. KAPLAN

A New York floral and gift business takes on the iconic Harry & David brand.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS