Recession? Not at the Christmas shops

| Print |  Email
Monday, December 01, 2008

SOUTH OF THE NORTH POLE For Lindy Simmons and Judy Lynch every day is Christmas. Their Forever Christmas Gifts & More shop is open year-round and sits in the heart of Christmas Valley on a stretch of Christmas Valley Highway in Lake County.

With the holiday shopping season expected to be a bust, Simmons believes that the slump won’t take the merry out of Christmas. The one niche market that could prove to be recession- proof is the Christmas shop industry.

Simmons admits the summer was slow because of gas prices. The store is located nearly 100 miles away from everything and depends greatly on its community, she says. “But now it’s our boom time of year.”

The success of a Christmas shop really comes down to how much money people are willing to spend. At Sleighbells in Sherwood, general manager Rob Vastine knows shoppers are cutting out the extras this year — wreaths, garlands and more expensive trees. But he says no matter what, people will always buy the glittery, attention-getting gifts like jewelry, and mechanical animals that sing and dance.

“People always say ‘Oh, I know someone who will just love this,’” Vastine says.

Surprisingly, what keeps Forever Christmas profitable is not its holiday items but fabric sales. Simmons says she’s seeing a growing trend in quilt making: a sign that people may be spending less, but giving gifts of more sentimental value.

“It’s a tough time right now,” Vastine says. “But it’s not impossible.”

This year Sleighbells is pushing the theme of a traditional Christmas. That means real trees and fewer imported plastic items. “And sleigh bells, obviously,” Vastine adds.              

CHRIS MILLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

5 highlights from the Angel Oregon Showcase

The Latest
Thursday, April 23, 2015
IMG 5069BY JACOB PALMER | DIGITAL NEWS EDITOR

The entrepreneurial spirit was alive and well at the Oregon Angel showcase, an annual event for angel investors and early stage entrepreneurs.


Read more...

Beneath the Surface

May 2015
Thursday, April 23, 2015
0515-goodhacker01 250pxwBY LINDA BAKER

On April 1 I attended a forum at the University of Portland on the sharing economy. The event featured panelists from Lyft and Airbnb, as well as Portland Mayor Charlie Hales. Asked about the impact of tech-driven sharing economy services. Hales said the new business models are reshaping the landscape. “But,” he added, “I don’t pretend to understand how a lot of this [technology] works.” 


Read more...

Credit Unions Perspective

June 2015
Tuesday, May 26, 2015
BY KIM MOORE

A conversation with Gene Pelham, CEO of Rogue Credit Union.


Read more...

Downtime with the director of Barley's Angels

May 2015
Monday, April 27, 2015
BY JACOB PALMER

Live, Work, Play with Christine Jump.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...

5 ways successful people kickstart the day

The Latest
Thursday, April 02, 2015
coffeethumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Are mornings the most productive part of the day?  We ask five successful executives how they get off to a good start.


Read more...

Celestial Eats

May 2015
Monday, April 27, 2015
BY JACOB PALMER AND EILEEN GARVIN

A power lunch at Solstice Wood Fire Cafe & Bar.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS