Recession? Not at the Christmas shops

| Print |  Email
Monday, December 01, 2008

SOUTH OF THE NORTH POLE For Lindy Simmons and Judy Lynch every day is Christmas. Their Forever Christmas Gifts & More shop is open year-round and sits in the heart of Christmas Valley on a stretch of Christmas Valley Highway in Lake County.

With the holiday shopping season expected to be a bust, Simmons believes that the slump won’t take the merry out of Christmas. The one niche market that could prove to be recession- proof is the Christmas shop industry.

Simmons admits the summer was slow because of gas prices. The store is located nearly 100 miles away from everything and depends greatly on its community, she says. “But now it’s our boom time of year.”

The success of a Christmas shop really comes down to how much money people are willing to spend. At Sleighbells in Sherwood, general manager Rob Vastine knows shoppers are cutting out the extras this year — wreaths, garlands and more expensive trees. But he says no matter what, people will always buy the glittery, attention-getting gifts like jewelry, and mechanical animals that sing and dance.

“People always say ‘Oh, I know someone who will just love this,’” Vastine says.

Surprisingly, what keeps Forever Christmas profitable is not its holiday items but fabric sales. Simmons says she’s seeing a growing trend in quilt making: a sign that people may be spending less, but giving gifts of more sentimental value.

“It’s a tough time right now,” Vastine says. “But it’s not impossible.”

This year Sleighbells is pushing the theme of a traditional Christmas. That means real trees and fewer imported plastic items. “And sleigh bells, obviously,” Vastine adds.              

CHRIS MILLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Raising the Stakes

February 2015
Monday, January 26, 2015
BY LINDA BAKER

The 2014 Bend Venture Conference set a record for the most cash, investments and prizes awarded at an angel conference in the Pacific Northwest. Investments in the six winning companies exceeded $1 million. The 11th annual conference was hosted by Economic Development of Central Oregon.


Read more...

MBA Perspective

February 2015
Tuesday, January 27, 2015
BY KIM MOORE

Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."


Read more...

4 married couples who work together

The Latest
Thursday, January 22, 2015
IMG 0020BY JACOB PALMER | OB DIGITAL NEWS EDITOR

They say maintaining a healthy marriage takes work. So does running a business with your spouse.


Read more...

Playoffs pay off for the Ducks

The Latest
Friday, January 02, 2015
oregon-ducks-logo-helmet-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The University of Oregon football team looked unstoppable on the field Jan. 1 — and the university is reaping the benefits of the new postseason format.


Read more...

Streetfight

News
Sunday, December 07, 2014
BY LINDA BAKER

On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.


Read more...

Labor Pains

February 2015
Monday, January 26, 2015
BY AMY MILSHTEIN

Thinking about starting an internship program? Be careful. Navigating unpaid internships can be tricky.


Read more...

Behind the curtain: What students should know about accreditation and rankings

Contributed Blogs
Thursday, December 04, 2014
120414-edurating-thumbBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS