Home Archives December 2008 Politics beat bucks in ballot measures battle

Politics beat bucks in ballot measures battle

| Print |  Email
Monday, December 01, 2008

STATEWIDE As the dust settled following November’s election, Oregon taxpayers found themselves on the line for a relatively small price tag for ballot measures. Measure 57, which increased prison sentences and a drug treatment programs, will cost $268 million over the next four years. The combined cost of the eight measures that failed, on the other hand, would have been at least $1.7 billion over the next few years.

Surprisingly, big price tags aren’t what push the majority of Oregonians to vote for or against a measure. Voters who take the time to read about the cost of a measure in an election aren’t insignificant, but they’re still not large enough to make a difference in the final tally, according to Oregon State University political scientist Bill Lunch. What matters is politics: who supports or opposes a measure and how persuasive their arguments are. Sometimes cost figures into that, and sometimes it doesn’t.

“If there isn’t a campaign against a measure, almost anything can pass — ballot measure titles normally sound positive,” Lunch says. “The key to a defeat is the presence of groups who are willing to run a campaign against it.”

And this year there were plenty of groups willing to do exactly that. According to post- election analysis, union organizations spent at least $14 million successfully fighting seven different measures. But it was only the campaign against Measure 61 and its billion-dollar price tag to build new prisons, say Lunch, where cost was a significant part of the opposition’s argument to voters.                    

ABRAHAM HYATT


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...

Gone Fishing

October 2014
Thursday, September 25, 2014
BY LORI TOBIAS

Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.


Read more...

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...

A Good Leap Forward

September 2014
Wednesday, August 27, 2014
BY AMY MILSHTEIN

Agriculture businesses ramp up to meet international demand as workforce and succession challenges loom.


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

What I'm Reading

October 2014
Thursday, September 25, 2014

Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS