Next: the earthquake-proof wine rack

| Print |  Email
Sunday, March 01, 2009
MARCH 2009: NEXT, THE EARTHQUAKE-PROOF WINE RACK
WineRack.jpg

When the ground begins to shift and the floor turns to rubber, experts say the safest place is in a doorway or under a table. The next-safest place may be in front of a new wine rack made by Newood, a 30-year-old Eugene-based company. The shelves are called MightyPine and they’re made to hold 30 cases of wine and stand firm against a 7.1 magnitude earthquake. Remember the 1994 Northridge earthquake? That was a 6.7. When the ground settled from that quake, company founder and CEO Gerry Moshofsky started thinking about his customers: Safeway, Lucky’s, Ralph’s, Food 4 Less. After his wood racks failed in the quake, they switched to steel racks. It took another 15 years before his company hit on a way of laminating layers of Oregon pine that resulted in the flexibility of wood and the strength of steel. The layered wood flexes with the force of the temblor, but is strong enough to keep bottles in place. As exciting as it was, the discovery wasn’t as startling as a 1987 quake Moshofsky experienced. “But I knew the restaurant I was sitting in was made of wood,” he says, “so I wasn’t worried.”  ABRAHAM HYATT


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Flattery with Numbers

July/August 2015
Friday, July 10, 2015
BY JOE CORTRIGHT

The false promise of economic impact statements.


Read more...

Loose Talk

July/August 2015
Friday, July 10, 2015
BY AMY MILSHTEIN

When gossip crosses the line.


Read more...

5 stats about Oregon fireworks

The Latest
Thursday, June 18, 2015
fireworksthumb001BY JACOB PALMER | DIGITAL NEWS EDITOR

Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.


Read more...

Staffing Challenge

July/August 2015
Monday, July 13, 2015
BY KIM MOORE

A conversation with Greg Lambert, president of Mid Oregon Personnel Services.


Read more...

Photo Log: Waterfront Blues Festival

The Latest
Thursday, July 09, 2015
bluesfestthumbBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger.  About 80,000 people attended despite temperatures in the upper 90s.


Read more...

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...

Apartment Mania

Guest Blog
Thursday, June 18, 2015
4805983977 11466ce1d6 zBY BRAD HOULE | CFA

While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS