Home Archives February 2009 Q&A with Gale Castillo, president of the Hispanic Metro chamber

Q&A with Gale Castillo, president of the Hispanic Metro chamber

| Print |  Email
Sunday, February 01, 2009

Building bridges

GaleCastillo.jpg PHOTO BY ANTHONY PIDGEON

As small businesses reel from recession shock waves, Gale Castillo, president and one of the founding members of the Hispanic Metropolitan Chamber in Portland, offers support to both Latino and non-Latino business owners. This month, she is participating in the National Hispanic Leadership Institute’s Executive Leadership Training program in San Juan Bautista, Calif. A small business owner herself, Castillo is also a member of Portland Mayor Sam Adams’ economic cabinet.

Q How has the recession hit the business of your members?

A During the best times, our community has not necessarily been the beneficiary — they’ve struggled. On average, small businesses make about $900,000 a year. Latino businesses make about $100,000 a year. During these harsh economic times, Latino businesses suffer even more. We have a lot of firms that are not getting contracts, not getting paid. We’re trying to work with them to help them be creative regarding their financing, marketing and contract opportunities.

Q What are the current Latino business trends?


A Nationally and locally, three sectors have a concentration of Latinos. One is construction; another is service — lawyers, attorneys, bookkeepers and personal services such as salons, nails, dog groomers. The third sector is retail, including restaurants and small stores. Of those three sectors, the service sector is doing better than construction and retail right now. But even the service sector is not doing that well.

Q What does the future hold for Hispanic businesspeople?


A I think the possibilities are unlimited. We have a lot of professional Latinos coming to Oregon for the same reasons that other people come to Oregon, for career opportunities. These individuals and their children are not going to be limited by anyone else’s stereotypes.

Q What stereotypes are still fought?

A I think there is still an assumption that Latino contractors or business people are lesser than non-Latinos. One of our goals is to increase the visibility of Latino businesses, and let people know what their capabilities are, and encourage large corporations and contractors to consider using their services. It’s been an educational piece for Oregonians, and Portlanders in particular. When we had our very first luncheon I had one individual tell me, “I have never seen so many professional Latinos in one room.” So people are still trying to grasp the understanding of our community. They’re still operating from old stereotypes about who we are, what our capabilities are. In many cases they still see us as foreigners. But we’re changing stereotypes in the community, for the whole community, not just businesses, and we’re trying to create opportunities for our young people. If we’re just talking to ourselves, we’re not doing a good job. I have to talk to others outside of our community to learn from them, but also to help the general community understand who we are. It’s about building bridges.

JENNIFER FURNISS


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Branching out

March 2014
Tuesday, February 25, 2014
DSC04185BY LINDA BAKER

A blueberry bush is a blueberry bush — except when it’s a blueberry tree.


Read more...

On fire

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

A self-proclaimed “chile head,” John Ford “grows, eats and does everything spicy.” 


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Spring thaw

News
Thursday, April 17, 2014
Spring ThawBY JASON NORRIS | OB BLOGGER

The “polar vortex” of 2014 seems to have finally thawed and we believe this change in weather will bring more sunshine to the U.S. economy as well.


Read more...

Green eyeshades in the ivory tower

News
Friday, April 04, 2014
EducationCosts BlogBY ERIC FRUITS

The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?


Read more...

Powerlist: Meeting perspectives

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum. 


Read more...

The solution to youth unemployment

News
Thursday, February 27, 2014
02.27.14 Thumbnail TeenworkBY ERIC FRUITS

Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS