Home Archives January 2009 Ski resorts get first snow, open season

Ski resorts get first snow, open season

| Print |  Email
Thursday, January 01, 2009

MtHood Timberline ski area saw a 27% increase in visitors last year, which was a record-breaking season for Oregon ski resorts.

STATEWIDE A healthy dose of early season snowfall helped Oregon ski resorts tally more than 2 million paying visitors last year, an industry record that may prove difficult to match this year.

This ski season many resorts pushed back the typical date they hoped to open because of inadequate early snow.  Mt. Bachelor ski resort opened on Thanksgiving last season, but this year it opened mid-December. The Mt. Ashland resort also opened about a week later than usual.

“Every single year one part of the country starts late,” says Alex Kaufman, marketing director at Mt. Bachelor. “We are getting the short end of the stick right now.”

Mt. Bachelor and Ski Anthony Lakes were the only resorts last season that didn’t see an increase in visitation. Mt. Bachelor went from 524,920 visitors in 2006-2007 to 489,242 last year, according to the Pacific Northwest Ski Areas Association. Ski Anthony Lakes resort lost 1,672 visitors. Although Mt. Bachelor partially blamed its woes on geographic proximity and rising gas prices at the time, there was an upper management shakeup.

This season the price of gas is falling but the economy is in tatters. One indicator for ski resorts is early sales of season passes. Timberline ski resort, which saw a 27% increase in visitors last season, says pre-season sales of the Mt. Hood Fusion all-access pass are up from last year. Kaufman says Mt. Bachelor season-pass sales are up 20%. Mt. Ashland season-pass sales are flat.

So will Oregon ski resorts break another record? “People are looking for escapism, to get away from the headlines,” says Scott Kaden of the ski resort association. “It’s hard to predict. Now we need some cooperation from Mother Nature.”                                   

JASON SHUFFLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Rapid ascent

March 2014
Tuesday, February 25, 2014
IMG 4255-2BY AMY MILSHTEIN

Kelly Dachtler, president of The Clymb, redefines outdoor retail.


Read more...

The 2014 List: The Top 33 Small Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Tech makes the world go round

Contributed Blogs
Thursday, March 20, 2014
03.20.14 thumb internetBY JASON NORRIS | GUEST BLOGGER

I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.


Read more...

Powerlist: Meeting perspectives

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum. 


Read more...

Making faces

News
Thursday, February 20, 2014
02.20.14 Thumbnail ModelsBY VIVIAN MCINERNY | OB BLOGGER

As retailers consolidate and newspapers fold, the business of modeling shifts to ad agencies, apparel companies and new media.


Read more...

Video: Kickstarting Oregon business

News
Thursday, March 27, 2014
02.04.14 Thumbnail VideoBY JESSICA RIDGWAY | OB WEB EDITOR

Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.


Read more...

How to help your staff solve their own problems

Contributed Blogs
Friday, March 21, 2014
03.21.14 thumb coxcoffeeTOM COX | OB BLOGGER

During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS