At this bar, you buy low, get high

| Print |  Email
Thursday, January 01, 2009

PORTLAND Remember Nov. 20? Sure you do. That was the day the Dow stopped simply practicing for the Winter Olympics and became a gold medalist in downhill catastrophe, dropping 445 points to a mind-boggling 7,550.

Be honest. Did you drink? A lot? If not, maybe you should have. West Cafe in Southwest Portland had been matching the Dow, day by day, with corresponding drink specials. On the 20th, house martinis were going for $4.45 — or as the bar put on its daily blog, “Might as well drown your sorrows in the cheap stuff!”

The 2-year-old West Cafe looks more “Mad Men” than day-trader watering hole. But from the end of October through November, co-owner Sean Concannon scrambled to transform Wall Street’s daily ticker into a specials menu. On Nov. 6, the Dow was down 443 so $4.43 got patrons a glass of “hallucination inducing” Lucid Absinthe; on Nov. 21, the Dow was up 494 so a draft beer and two sandwiches went for $4.94.

With tongue firmly in cheek, Concannon describes the drink deals as part of the restaurant’s economic stimulus plan for Portland. So far it appears Portlanders like being stimulated with booze. Despite the economy, business was strong for West Cafe during late fall and early winter; traffic to the cafe’s blog (which announced each day’s deal) quadrupled over the same period of time.

Cafe West’s Dow-based drink deals have gone the way of the adjustable-rate mortgage (Concannon said it was exhausting trying to keep up every day). In their place are deals based on a regularly updated list of bail-out beneficiaries. For instance, the Fannie Mae is a bourbon blood orange Old Fashioned that “might hurt you more than it hurts them, but you won’t feel it until later.”

Or if you’re looking for your own personal bailout, whispering, “I’ll do my part to make a difference,” to your waiter will earn you a free gourmet chocolate chip cookie.           

ABRAHAM HYATT
ImbibeIndex

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...

Letting Go

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

As baby boomers sell their businesses, too many forget the all-important succession plan.


Read more...

Emperor of the Sea

April 2015
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan

Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.


Read more...

Much ado about data-driven organizations, for good reason

Contributed Blogs
Monday, April 13, 2015
bigdatathumbBY GRANT KIRBY | OP-ED CONTRIBUTOR

The mega-shift from technology-driven to data-driven organizations raises questions about Oregon’s workforce preparedness.


Read more...

The best crisis is the one you avoid

Contributed Blogs
Wednesday, April 15, 2015
crisisthumbBY GARY CONKLING | GUEST BLOGGER

Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...

5 questions about the FLIR FX

The Latest
Wednesday, April 08, 2015
FLIR-FX-IndoorBY JACOB PALMER | DIGITAL NEWS EDITOR

The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS