At this bar, you buy low, get high

| Print |  Email
Thursday, January 01, 2009

PORTLAND Remember Nov. 20? Sure you do. That was the day the Dow stopped simply practicing for the Winter Olympics and became a gold medalist in downhill catastrophe, dropping 445 points to a mind-boggling 7,550.

Be honest. Did you drink? A lot? If not, maybe you should have. West Cafe in Southwest Portland had been matching the Dow, day by day, with corresponding drink specials. On the 20th, house martinis were going for $4.45 — or as the bar put on its daily blog, “Might as well drown your sorrows in the cheap stuff!”

The 2-year-old West Cafe looks more “Mad Men” than day-trader watering hole. But from the end of October through November, co-owner Sean Concannon scrambled to transform Wall Street’s daily ticker into a specials menu. On Nov. 6, the Dow was down 443 so $4.43 got patrons a glass of “hallucination inducing” Lucid Absinthe; on Nov. 21, the Dow was up 494 so a draft beer and two sandwiches went for $4.94.

With tongue firmly in cheek, Concannon describes the drink deals as part of the restaurant’s economic stimulus plan for Portland. So far it appears Portlanders like being stimulated with booze. Despite the economy, business was strong for West Cafe during late fall and early winter; traffic to the cafe’s blog (which announced each day’s deal) quadrupled over the same period of time.

Cafe West’s Dow-based drink deals have gone the way of the adjustable-rate mortgage (Concannon said it was exhausting trying to keep up every day). In their place are deals based on a regularly updated list of bail-out beneficiaries. For instance, the Fannie Mae is a bourbon blood orange Old Fashioned that “might hurt you more than it hurts them, but you won’t feel it until later.”

Or if you’re looking for your own personal bailout, whispering, “I’ll do my part to make a difference,” to your waiter will earn you a free gourmet chocolate chip cookie.           

ABRAHAM HYATT
ImbibeIndex

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

More Articles

Reader Input: Rx for Health Care

July/August 2015
Wednesday, July 15, 2015

We asked readers how Obamacare has impacted their business.


Read more...

Photo log: Murray's Pharmacy

The Latest
Friday, July 17, 2015
OBM-Heppner-Kaplan thumbBY JASON KAPLAN

Photographer Jason Kaplan takes a look at Murray's Pharmacy in Heppner.  The family owned business is run by John and Ann Murray, who were featured in our July/August cover story: 10 Innovators in Rural Health Care.


Read more...

Modern design defines new Portland indoor market

The Latest
Thursday, June 25, 2015
thumbSnøhetta JBPM exterior www mir noBY KIM MOORE | RESEARCH EDITOR

An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.


Read more...

10 Innovators in Rural Health

July/August 2015
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN

Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.


Read more...

The Backstory: Portland Youth Builders

The Latest
Wednesday, June 03, 2015
blog002 1BY JASON E. KAPLAN | STAFF PHOTOGRAPHER

As part of our green workplaces story, Oregon Business checked out a community service project undertaken by Portland Youth Builders, a nonprofit alternative high school. In partnership with Whole Foods, PYB built garden boxes for a Home Forward  housing site. Home Forward is a government agency that provides housing for low income residents and people with disabilities.


Read more...

Reader Input: Fair Play

May 2015
Wednesday, July 15, 2015

Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.


Read more...

Store Bought

July/August 2015
Friday, July 10, 2015
BY LINDA BAKER

Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened its third Portland store in the Cedar Mill neighborhood this year; another outpost in Bend broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS