Tactics: LaCrosse Footwear gets some traction
hen Joseph Schneider was promoted to CEO of LaCrosse Footwear in August 2000, the shoe industry had changed, but LaCrosse, founded in Wisconsin in 1897 as a maker of rubber horseshoes, had not. more >
Boosting sales in a down economy
FOR SMALL BUSINESSES without large cash reserves, economic downturns can be especially tough. To stay afloat, you need to keep the cash register ringing even when customers are cutting back — and that means thinking outside the box. more >
Powering down at the office
COMMERCIAL BUILDINGS account for 40% of the energy used in the U.S., and with energy costs on the rise, that’s a huge burden for business. more >
