NOVEMBER 2007: NEXT

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The desirability of a long neck is well established: swans, Audrey Hepburn, bottled beer. Now along comes the humble, nutritious broccoli with the same ambition. Not just for looks, mind you, but for a much different long-necked reason: decapitation. Jim Myers, a professor of vegetable breeding and genetics at Oregon State University’s department of horticulture, has spent the past decade patiently (because patience is what it takes in the vegetable kingdom) perfecting a broccoli with, as Myers puts it, “a better architecture.” That includes more uniformity in when it matures, a darker green color and a longer neck that will allow the plant to be more economically harvested by machine instead of man. Myers estimates this new neck is a full 10 centimeters longer (that’s our boy on the left) than the one currently holding up your average broccoli head (on the right), which tucks tightly down into its leaves. And who wouldn’t, with those knives coming at you? Myers says he is close to perfecting the LNB (three years to work out the seed production system and then two more years to produce enough seeds for commercial use), so we think it’s time for a proper name. Broccosaurus? Big Boy Broc? Our favorite: The Anne Boleyn.  ROBIN DOUSSARD

Current Issue | SEP 08


Around the State

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Walker attacks ethanol law
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Buzzing with the latest jargon
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Nurses remain recession-proof
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Graphic: Timber harvest drops in most Oregon counties

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Biz Life

Tactics: Brian McMenamin of McMenamins
McMenamins is an Oregon-style empire — getting big but still working hard to be quaint.

Office policy: Keep politics in its place
As the nation enters the boxing ring of presidential campaigning this fall, it’s not unusual for the jabs of political convictions to enter the workplace, too.

Tuition programs are good investments
In the ups and downs of the economic cycle retaining skilled workers remains a constant concern for businesses.

Next: Labeling food with lasers
Admit it. Peeling those little stickers off fruits and veggies is annoying.

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Lists

Deal Watch: Portland video processor raises $5.5M

Top-paid CEOs in Oregon

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From The Editor

Lions, tigers, bear markets
It’s been a difficult spring and summer: The economy cyclone flattened the house; the yellow brick road expansion has run out of funds.

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Feedback

Most readers have made business changes to address climate change

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