March 2007: Dispatches
CORVALLIS
Great ideas don’t always lend themselves to a good market
presence. A new course at Oregon State University’s College of
Business should help bridge that gap. A course in
technology commercialization, or the process of bringing
technical innovation to the marketplace, began in February. The
course focuses on assessing the business viability of a
technical idea as well as how to develop a good approach for
commercialization.
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