50 GREAT LEADERS FOR OREGON

50 who fix it, move it, build it, change it and get it done right

Oregon is a state full of pioneers, innovators, instigators and do-gooders. Selecting just 50 to showcase is not an easy task, but those included in this year’s 50 Great Leaders for Oregon made the job simpler by virtue of their dedication, risk-taking and passion.

To get under the skin of what makes a great leader tick, we asked for their inspirations, dreams, reading lists and predictions for the future. Our prediction? You’ll be seeing a lot more of this group in the future.


10 PIONEERS: Our pioneers are breaking new ground in their fields — and sometimes creating new fields. They’re worth watching to see how their innovations will change their corners of the state.


50LeadersPaulWoodin.jpg PIONEER
Paul Woodin
President, Western Wind Power, Goldendale

Woodin, 58, assists communities in developing locally owned renewable energy projects as a way of netting more economic return from new energy projects for Oregon’s rural communities.

He says: Oregon is a complex state where geography and weather vary greatly. Each area has its own unique opportunities for renewable projects, be they wind, small hydro, biomass or geothermal.
On Oregon’s business climate: Oregon is one of the best states in the country for renewable projects. I hope that we can continue to push the renewable energy vision forward.
His work style: I believe that the best efforts are when groups of like-minded visionaries work toward common goals.


PIONEER
Shoaib Tareen
CEO, Anthro Corporation, Tualatin50LeadersShoaibTareen.jpg

Tareen, 53, is a Tektronix alum who decided to shift into ergonomic furniture in the mid-1980s. Anthro has now become a brand name for office furniture that accommodates new technology devices.

To-do list for the governor: Help protect green spaces in and around urban areas to keep people who live in cities connected to nature.
What he wanted to be when he grew up: People restore houses and cars; I would like to restore damaged and abused habitats so flora and fauna will flourish.
His work style: I try to balance work obligations with family and personal obligations and encourage others to do the same.
Bold prediction for '07: The stock market will surpass 13,000.


50LeadersScottGrout.jpg PIONEER
Scott Grout
CEO, RadiSys, Hillsboro

For the last four years Grout, 44, has led RadiSys in making advancements in the development and manufacturing of embedded technology systems to run small electronics. He’s greatly expanded the company’s markets to allow RadiSys to serve next-generation networks, which has kept the company performing well.

To-do list for the governor: Focus on a world-class K-12. Our kids will operate in a much more competitive world when they grow up and we need to equip them for it.
On Oregon’s business climate: There is a strong and stable talent pool. Also, community, press and government are supportive of businesses.
Currently reading: The World is Flat by Thomas L. Friedman and light reading at www.lightreading.com.
Favorite piece of Oregon: The city of Portland.


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Susan Hammer
Attorney, Susan Hammer Dispute Resolution Services, Portland

Hammer, 57, is one of the leaders in the growing field of dispute resolution, after 20 years in law practice at Stoel Rives. She received the James M. Burns federal practice award for her work in federal court this year. She’s also recently led the Portland City Club.

Currently reading: Michael Pollan’s The Omnivore’s Dilemma.
Favorite piece of Oregon: The Columbia Gorge.
Extracurriculars: Portland City Club, Planned Parenthood, Willamette University board of trustees, college of law capital campaign.
What she wanted to be when she grew up: I grew up at a time when choices for girls were limited. My role models were teachers and nurses.The civil rights movement and the re-birth of feminism in the 1960s showed me the importance of law. When I was an intern in Sen. Mark Hatfield’s office, I discovered I had an interest in law. Then after 20 years of practicing law, I felt compelled to find less expensive and more satisfying ways for people and organizations to resolve disputes. I was ready for mediation.
To-do list for the governor: Work with the Legislature; tell the truth about how dysfuctional our tax system is and engage in a dialogue about how to fix it; get rid of corporate and individual kickers.
Bold prediction for ‘07: Things are going to get better.


50LeadersAlbertGosiak.jpg PIONEER
Albert Gosiak
President and CEO, Pendleton Grain Growers,Pendleton

PGG is one of the 50 largest grain-handlers in North America, and Gosiak, 50, has opened up new markets such as biofuels.

On Oregon’s business climate: If you want to expand in Oregon, come to Pendleton. There is an affordable, motivated workforce, a close-knit community and some of the most reasonable land prices in the state.
His work style: To be the best at anything at any given moment, allow yourself to do only one thing at a time. When you give 100% of your attention to something it is quite easy to do it quickly and completely and move on.
Favorite piece of Oregon: I was raised in the Columbia River Gorge and I can’t think of a more beautiful place to call home.


PIONEER50LeadersJorgeYant.jpg
Jorge Yant
President and CEO of Plexis Healthcare Systems, Ashland

Since founding his company in 1996, Yant, 48, has pushed the envelope in helping health care organizations to streamline administrative operations, reduce costs and improve health-care delivery.

Favorite piece of Oregon: Ashland and its beautiful mountains, hiking paths, Lithia Park, Shakespeare Festival, Southern Oregon University, great restaurants and wonderful people.
His work style: I am passionate about my work. I enjoy every moment of planning and executing strategic initiatives, developing new business relationships and working hard to improve health-care delivery for our clients.
To-do list for the governor:  Concentrate on health-care reform and improve the climate for small businesses.
On Oregon’s business climate: Oregon offers a very healthy quality of life and it has an exceptional talent pool of bright and energetic people.


50LeadersChuckEggert.jpg PIONEER
Charles W. Eggert
President, Pacific Foods of Oregon, Tualatin

A strong believer in sustainable agriculture and organic farming, Eggert, 57, founded a business that puts gourmet food on the shelves and strengthens the enviroment.

He says: Charles Handy in the book The Hungry Spirit has a quote, “Think about this; when you get to heaven you will meet the man you might have been.” I am trying to be as close as possible to the man I will meet.
On Oregon’s business climate: There is a need to re-establish the link between agriculture and the consumer. The logistics of getting products processed and to the market have become difficult to work with and need to be updated.


PIONEER50LeadersJayHenry.jpg
Jay Henry
CEO, Mountain View Hospital, Madras

Henry, 34, led a major financial turnaround at the hospital and he’s also established some innovative metrics to bring the rural facility up to the best standards in the state. So far, Mountain View has yielded patient satisfaction scores of 96% and made considerable outreach efforts through new philanthropy and a relationship with the Warm Springs tribes.

Extracurriculars: Rotary International, Central Oregon Community College, American College of Healthcare Executives.
Currently reading:Atlas Shrugged by Ayn Rand; Let My People Go Surfing by Yvon Chouinard, Fast Company, Archimedes Movement blog.
He says: A complex mess like our health care system lends itself to the need for creative, radical solutions ... and those types of challenges have always appealed to me.
What he wanted to be when he grew up: I hoped to make a difference in others’ lives. I had several eye surgeries as a young guy and was exposed to the myriad of problems with our health care system. The fear, confusion and lack of input that I experienced left a rather indelible mark on me. That lit a fire under me to join this field.
To-do list for the governor: We are well beyond the point of needing incremental advances in our health care delivery system. I would encourage our new governor to take a blank slate approach to our current system and fuel new ideas for an intelligent approach to health care.


50LeadersValerieTomasi.jpg PIONEER
Valerie Athena Tomasi
President, Farleigh Witt Attorneys, Portland

A specialist in representing financial service providers and commercial real estate deals, Tomasi, 48, has run Farleigh Witt since 1990. She’s also an adjunct professor at Lewis and Clark Law School and has been leader in pro bono work locally.

To-do list for the governor: Clean up the Willamette; grant more incentives for clean energy; institute a sales tax earmarked solely for funding education.
Extracurriculars: Chair of the Oregon State Bar Debtor-Creditor pro bono subcommittee; Oregon advisory board of directors for KeyBank National Association; Co-Chair of the Multnomah County Bar Association Managing Partner Round Table; Volunteer for Mercy Corps and CARE.
On Oregon’s business climate: I have seen more real estate and business development in the last couple of years and am optimistic this will continue. However, to maximize growth, our state tax system needs to be overhauled to achieve steady funding for our infrastructure to draw and support new business infrastructure such as good school systems, adequate college funding and urban revitalization projects.
What she wanted to be when she grew up: Loving both Star Trek and Nancy Drew, I wanted to be a space detective. Being a business lawyer may not be as exciting, but at least there is a current need for my skills and my kids were spared having to change planetary schools as I tracked down intergalactic felons.


PIONEER{safe_alt_text}
Sue Kupillas
Owner, Allied Solutions by Kupillas, Medford 

Kupillas, 65, has a long history of public service in Southern Oregon and lately she’s turned her energy toward rallying support for active restoration of forestlands following wildfire. Federal officials have taken notice through new restoration rules.

Currently reading:Object Lesson by Anna Quindlen.
On Oregon’s business climate: Business is moving to Oregon because of competitive workers’ comp, no sales tax and other business benefits, but most of all the weather, the beautiful outdoors and multiple cultural opportunities.
To-do list for the governor: Chalkboard and Oregon Business Council have done an excellent job articulating key issues. The new governor needs to engage more with the public and the Legistature, and with viable solutions.
Extracuriculars: Board member of Homestead Capital; Providence Hospital Foundation board; American Leadership Forum board; Rotary;  Institute of Natural Resources board, Oregon State University; St. Mark’s Episcopal Church; executive director for Communities for Healthy Forests.
Favorite piece of Oregon: The Rogue River, with its recreational opportunities and excitement. Also,  being a watercolor artist, the visual beauty and sounds of the canyons in the lower Rogue.


10 ON THE HOT SEAT: Whether they’re in a new job, have promised to deliver big things or find themselves in the middle of a contentious issue, here are 10 leaders Oregonians should keep an eye on in the coming year.


50LeadersBillRauch.jpg ON THE HOT SEAT
Bill Rauch
Incoming artistic director, Oregon
Shakespeare Festival, Ashland

Rauch,44, has built quite a career as an innovative director. He co-founded the novel Cornerstone Theater Company, based in Los Angeles, which infused scripts with contemporary themes. Lately, he’s been directing New York premieres and even has a directing credit on the TV show Judging Amy. A Shakespeare Festival contributing director for the past five seasons, Rauch is now faced with pushing up the festival’s flagging attendance numbers.

What he wanted to be when he grew up: I wanted to be an actor because I loved the transformational ritual of the theater. When I was a freshman in college, it dawned on me that I was a terrible actor. I’ve been directing plays ever since.
Reading list:The Shakespeare Wars, by Ron Rosenbaum, and a lot of plays, since we’re in the process of selecting the ‘08 season.
Work style: I’m a passionate believer that the best idea in the room wins, no matter where it comes from.
Bold prediction for '07: Oregon, with its many vibrant arts organizations, will supplant New York City as the true theatrical capital of the nation.


ON THE HOT SEAT
Sandy Garner
President of the Garner Group, part of Coldwell Banker Morris Real Estate, Bend50LeadersSandyGarner.jpg

Garner is one of the top-producing real estate brokers in both Central Oregon and the West. A native of Central Oregon, she’s built up her own group, which now includes several family members. The challenge now for Garner is to keep the success train rolling as the housing market cools off, especially in Bend.

To-do list for the governor: Recognize Eastern Oregon’s importance, particularly relating to higher education.
Now Reading: Built to Last by Jim Collins and Jerry Poras.
Bold prediction for '07: The housing market will rebound much more sharply than expected. It will be stimulated by inmigration and economic growth in areas such as Central Oregon.


50LeadersTomPartin.jpg ON THE HOT SEAT
Tom Partin
President, American Forest Resource Council, Portland

A former managing partner of Ochoco Lumber and mayor of John Day, Partin is working to keep Oregon’s state and federal forests open to active management and logging.

Favorite piece of Oregon: Rural Oregon. I have great respect for the family values taught in rural Oregon, the pride in schools and churches and the volunteers who make these communities function. Collectively, they help make Oregon great.
TTo-do list for the governor: Remove the harsh regulatory climate, support active management of federal forests, improve transportation, make use of the state’s raw materials, promote biomass as a renewable energy source.


ON THE HOT SEAT50LeadersJayClemens.jpg
Jay Clemens
President and CEO, Associated Oregon Industries, Salem

After eight years leading the Tulsa, Okla., chamber of commerce through a rebranding effort, Clemens, 59 and a Northwest native, is the new chief of Oregon’s largest, most powerful and some would say, most stodgy, business group. He’ll be helping AOI retool its image: The new touchstone of the organization is “prosperity.” Clemens’ sunny personality — comes with the Eastern Washington upbringing — should help in the new AOI regime

Work style: My style is collaborative. I am a coach.
Currently reading: Colin Powell’s autobiography
Extracurriculars: Committee of 100 — U.S. Chamber of Commerce; Chair, American Chamber of Commerce Benefits Trust.
He says: The business of AOI places us in a highly visible arena that demands very focused goals that prevent us from leading the organization astray and into issues that may not be relevant to those goals. Top priorities of AOI are to develop a vision for prosperity in the future. We will be very analytical about issues that help the private sector grow. Fiscal reform will be part of the agenda.


50LeadersKayToolson.jpg ON THE HOT SEAT
Kay Toolson
Chairman and CEO, Monaco Coach Corporation, Eugene

Monaco has been a big economic engine for Lane County, but earnings dropped with consumer spending this year. Toolson, CEO since 1984, needs to get Monaco firing on all cyclinders.

Favorite piece of Oregon: The Oregon Coast can’t be surpassed.
Extracurriculars: The Relief Nursery, SCAR/Jasper Mountain, Cascade Health Solutions.
To-do list for the governor: We need to make government more efficient and better prioritize our goals as a state. Then, cut costs from the lowest priorities. We need to find ways to stop crime and straighten out our education system. 
Business climate: I tell people that Oregon is a wonderful place to live but we could use an improved business-friendly environment.
What he wanted to be when he grew up: My dad was in the produce business and he always preached about ways to be a successful businessman. So he helped make that my goal.
Bold prediction for '07: I expect it to be much better than ‘06.


ON THE HOT SEAT 
Judy Cushing
President and CEO, Oregon Partnership, Portland {safe_alt_text}

Cushing’s organization has been at the forefront of Oregon’s fight against methamphetamine use. She’s also unafraid to take uncomfortable stances — such as a recent one against Macy’s sale of  booze-promoting T-shirts to minors.

Favorite piece of Oregon: Rolling hills and farmland of the northern Willamette Valley. My hope is that the wine industry, nursery propagation and organic farming will allow the beautiful fertile land of Yamhill County, where I grew up, to prosper untouched by sprawl.
Bold prediction for '07: Legislature responds to grassroots support for a 10-cent increase in beer and wine tax to fund prevention and treatement.


50LeadersOnnoHusing.jpg ON THE HOT SEAT
Onno Husing
Director, Oregon Coastal Zone Management Association, Newport 

Husing rallies all the players to the table in the ongoing effort to keep Oregon’s fishing economy vital and the region’s fishing stocks healthy. The 51-year-old is also an advocate for rural economic development.

Work style: I’m drawn to bright people who can teach me something. I try to think big but stay pragmatic.
On Oregon’s business climate: Not long ago, it was chilly. The last recession provided a wake-up call. Today in state government, there’s a much more cooperative attitude.
Prediction for ‘07: Deployment of next-generation wireless broadband will disperse business to rural regions.


ON THE HOT SEAT
Peggy Fowler
CEO, Portland General Electric50LeadersPeggyFowler.jpg

Fowler, 55, went to work at PGE in 1974 as a chemist. Now she’s in the corner office. Having survived the collapse of parent Enron and two out-of-state buyout attempts, Fowler must now convince Wall Street to like the new and improved PGE; the company’s share price has been lagging virtually since shares started trading in April.

Extracurriculars: Boards of Oregon Business Council, The Regence Group, SOLV Founder’s Circle, Oregon Independent College Foundation.
Favorite piece of Oregon: My husband and I enjoy spending much of our free time in Central Oregon. We also vacation every August at Trouthaven Resort on Wallowa Lake.
What she wanted to be when she grew up: I majored in math and chemistry in college because that’s what I wanted to be — a chemist.
To-do list for the governor: Funding for education and a solid strategy for workforce development; flexibility in business regulation; health care reform.
Bold prediction for '07: Multiple parties come together to lay the groundwork for Oregon’s energy future, balancing cost, reliability and environmental concerns


50LeadersMasSubramanian.jpg ON THE HOT SEAT
Mas Subramanian
Milton Harris Professor of Materials Science, Oregon State; signature research faculty fellow, Oregon Nanoscience and Microtechnolgoies Institute, Corvallis

Subramanian, with 51 U.S. patents to his name, is a rock star in the micro- and nanotech world. A native of India, he came to Oregon this spring after 21 years at DuPont’s R&D lab. His specialty is discovering and developing new materials. Oregon science and technology types called his move to Oregon a coup for the state, and it sets up ONAMI to take off.

Extracurriculars, awards: American Chemical Society, Materials Research Society, Charles Pederson Medal.
Work style: Work hard, play hard.
To-do list for the governor: Increased spending on education and scientific research should be the top priority. Oregon universities seriously lack infrastructure to conduct world-class research and development.


ON THE HOT SEAT50LeadersBrianFerriso.jpg
Brian Ferriso
Director, Portland Art Museum

Ferriso, 40, and a practicing artist, takes over the art museum after a stint as CEO of the Philbrook Museum of Art in Tulsa. (Between Ferriso and AOI’s Clemens, it’s a westward exodus from Tulsa not seen since the 1930s). He’ll have big shoes to fill left by predecessor John Buchanan.

Extracurriculars: American Association of Art Museum Directors, Young Presidents Association.
Currently reading: The Accidental Masterpiece: On the Art of Life and Vice Versa by Michael Kimmelman.
What he wanted to be: A pilot, like my father. Then I discovered art, my inherent passion.
Favorite piece of Oregon:
The outdoors and the way the natural light hits the landscape.
Work style: Delegate to staff and have a balanced life.
Bold prediction for '07: A work of art will be sold for more than the current record of $135 million, which was paid in 2005 for Gustav Klimt’s portrait of Adele Bloch-Bauer.


10 FOR THE PUBLIC GOOD: A formidable brigade of do-gooders, these leaders are contributing
to their communities, usually with their time, making Oregon a better place to live and do business.


50LeadersDavidFuks.jpg FOR THE PUBLIC GOOD
David Fuks
CEO, Cedar Sinai Park, Portland 

After a spending much of his career in social work and child advocacy, Fuks, 56, has turned his talents toward senior care. Through his position at Cedar Sinai, an elder housing and care facility, he’s pushing for health and political leaders to get organized and plan for the coming old-age boom.

Favorite piece of Oregon: Camp Sherman in Central Oregon is the place that my heart and family return.
Currently reading:Painted Veil by W. Somerset Maugham, Team of Rivals by Doris Kearns Goodwin, Foreign Affairs, Harvard Business Review, MySpace to keep track of my 14-year-old.
He says: Oregon is a meritocracy. It doesn’t matter who your daddy is but that you show up, work hard, carry yourself with ethics and try to make a difference.”
“2007 can be the year that our leaders stop reacting in fear to the coming wave of baby boomer retirements. We are facing an opportuntiy not a crisis.


FOR THE PUBLIC GOOD50LeadersMarkEdlen.jpg
Mark Edlen
Managing principal, Gerding Edlen Development Company, Portland

Edlen’s leadership in the redevelopment of The Pearl and South Waterfront districts is well known. Behind the scenes, he’s helped steer a number of nonprofits and arts organizations, including Portland Center Stage.

Reading: Ominivore’s Dilemma, Michael Pollan; Let My People Go Surfing, Yvon Chouinard.
The business climate: We have more opportunity to succeed and grow as a city and region than I have ever witnessed. As with other places, we have challenges such as schools, unbalanced taxation, affordable housing and higher education funding.
To-do list for the governor: My hope is that our newly elected governor will follow his true instincts about what is the right path for Oregon rather than what he thinks will garner the most votes in the next election.


50LeadersTheresaWisner.jpg FOR THE PUBLIC GOOD
Theresa Wisner
Executive director, My Sister’s Place, Lincoln City

Wisner, 47, and a member of the governor’s council on domestic violence, has raised more than
$3 million to house and serve victims
of violence at My Sister’s Place.

Favorite piece of Oregon: Right where I am, near Logsden in the Coast Range.
Reading: Reading Lolita in Tehran by Azar Nefisi, and Backyard Composting.
To-do list for the governor: Fair housing for the homeless, affordable housing for low-wage earners, universal health care, increased education dollars and options.
Work style: Bring everything back to the mission of the organization. Remember the client at all times.
Bold prediction for '07: Oregon will be a leader in renewable energy sources, including wave energy.


FOR THE PUBLIC GOOD50LeadersSteveGrasty.jpg
Steve Grasty
Harney County judge, Burns

Grasty, 55, combines a quiet demeanor with a tireless fight to keep far Eastern Oregon relevant in the growing state and top of mind for legislators in Salem. He’s a former auto parts store owner who became the county executive in 1999. He’s also been central to the work of the Eastern Oregon Rural Alliance advocacy group.

What he wanted to be: A race car driver, for the speed and thrill.
To-do list for governor: Make forest health the number one priority to create jobs and spread economic growth across the state; challenge our youth with tough education requirements and encourage higher education opportunities through university education and trade schools; establish a solid rainy-day fund.
Currently reading: Earth Abides by George Stewart; Shopping for Bombs by George Corera.
Favorite piece of Oregon: It’s a tossup between Steens Mountain and Malheur National Forest.
He says: Rural Oregon is very economically fragile. We need a return to a sustainable use of natural resources. Our statewide economy now may be dependent on technology rather than timber. We need to diversify. 
Work style: Dedicated to completing the job and dependent upon a great staff.
Bold prediction for '07: Oregon has its best snow pack in 40 years.


50LeadersNicholeMaher.jpg FOR THE PUBLIC GOOD
Nichole June Maher
Executive director, Native American Youth and Family Center, Portland

Maher, 28, has given the Portland Native American community a boost by increasing her agency’s budget tenfold and using culturally specific goals in education. Last year, the NAYA center was one of just 11 similar ventures to get national recognition.

Favorite piece of Oregon: The Siletz River.
Reading: A story about the life of Ingrid Washinawatok.
What she wanted to be when she grew up: knew I wanted to strengthen my community and empower our elders and youth.
Bold prediction for '07: A movement to build on common values and beliefs and move away from our urban-rural divide.


FOR THE PUBLIC GOOD
Becky Hatfield-Hyde
Owner, Yainix Ranch, Beatty{safe_alt_text}

Hatfield-Hyde has been hard at work this fall fleshing out a compromise between irrigation farmers and Indian tribes in the contentious Klamath Basin. With any luck, there will be a new settlement in place soon.  

Reading: The Omnivore’s Dilemma by Michael Pollan; Big Red Barn children’s book with my kids.
What she wanted to be:  Rancher, writer and psychologist. I still write sometimes.
She says: “We need an intiative that deals with keeping large chunks of land open. We’re going to do that by investing in working lands, keeping them whole. We need to welcome new people into the state and ask them to help with that.“


50LeadersDhyanaKearly.jpg FOR THE PUBLIC GOOD
Dhyana Kearly
Development director, Central Oregon Council on Aging; president, Rural Oregon Arts Association, Prineville 

Kearly is a fund-raiser by day and the catalyst behind an up-and-coming arts organization by night. Her rural arts group aims to boost the culture quotient in Crook County. So far, it has pulled off a celebration of cowboy art and convinced local banks to sponsor a revolving exhibit of hometown artists.

Favorite piece of Oregon: I love to escape to Eastern Oregon, my ancestral homeland of sorts. The Wallowa Mountains always beckon my spirit and I enjoy visiting the Joseph area.
She says: “Pay attention to the arts. We in turn will support a flourishing community of creatives capable of imagining a better future.”


FOR THE PUBLIC GOOD50LeadersTodHeisler.jpg
Tod Heisler
Executive director, Deschutes River Conservancy, Bend

Heisler, 51, is a seasoned veteran from the conservation community, having helped Conservation International grow from its infancy to the global heavyweight it is today. Now, he’s working to restore streams in Central Oregon to stretch its thin water supply to meet diverse needs.

Extracurriculars: Bend Parks and Rec youth soccer; Central Oregon Intergovernmental Council.
Favorite piece of Oregon: Temperate rain forests west of the Cascades — in particular the Umpqua and McKenzie River valleys.
Bold prediction for '07: Major breakthroughs in court and in the wild for threatened salmon.    


50LeadersBradEarl.jpg FOR THE PUBLIC GOOD
Brad Earl
VP,  treasurer, Harry and David, Medford

Earl, 43, headed up the board for the United Way in Medford and is now leading a visioning process for the organization. He sits on the state commission on volunteers.

What he wanted to be when he grew up:I remember at age 17 telling people I was going to be a banker.
Work style: I’m goal-oriented and easygoing. I enjoy crunching numbers and being organized and I expect a lot of myself.
To-do list for the governor: End poverty (or reverse the trend), stop meth use and crimes related to it, solve the whole escalating health care cost problem, and solve affordable housing. We can start with Oregon and work outward.


FOR THE PUBLIC GOOD50LeadersVictoriaFrey.jpg
Victoria Frey
Executive director PICA-Portland Institute for Contemporary Arts 

Frey, 48, worked as an advocate for AIDS awareness through the 1980s and ‘90s while running one of the first art galleries in what would become the Pearl District. She fused the advocacy and arts backgrounds in taking over at PICA a few years ago. Its Time-Based Art festival continues to push boundaries and gain more recognition each year.

Extracurriculars: National Performance Network, National Dance Project, PAC/VAC leaderership group.
Reading: Phantom Tollbooth with my 8-year-old, TBA blog daily to relive the glory of those 11 days in September.
To-do list for the governor: The public education system must be fixed.


10 SUPER CONNECTORS: You know the type. Super connectors know everyone and everything it takes to get things done in business or public policy. They make the connections Oregon needs to keep things humming.


50LeadersKeithTymchuck.jpg SUPER CONNECTORS
Keith Tymchuk
Social studies teacher, Port of Umpqua commissioner, Reedsport

Every town needs a busybody such as Tymchuk, 49, a former mayor who’s been at the center of Reedsport’s effort to reinvent itself. Lately, he’s been promoting Reedsport as a hub for wave energy research and development.

Favorite piece of Oregon: Fly fishing on the North Umpqua River, high mountain elk country in Eastern Oregon, Bandon and Pacific Dunes golf courses.
Currently reading:Will in the World, a biography of William Shakespeare, Westfly.com
Work style: I jump right in. I like a process where things get done. Make decisions and move on. A lack of decision-making is not leadership.
Bold prediction for '07: Wave power will happen. Watch for the economic development spin-offs that come Oregon’s way.


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Rita Cavin
President, Linn-Benton Community College, Albany

Cavin, 63, is working with the mid-Willamette Valley business community on improving Oregon’s education system and its workforce.

On Oregon’s business climate: Oregon cities are very welcoming to new businesses. Oregon is poised to be the center of a vibrant economic upswing that would serve as a role model for the entire country.
Favorite piece of Oregon: Portland nightlife and the Oregon coast.
What she wanted to be when she grew up: I wanted to be a teacher, to make a difference in the lives of those who will carry on the work each one of us leaves behind.


50LeadersRyanBuchanan.jpg SUPER CONNECTORS
Ryan Buchanan
CEO, eROI, Portland

Buchanan, 31, has been an active member of the Oregon startup scene, both through building his own — an e-marketing company — and by founding the support group of young entrepreneurs, the Starve-Ups.

Favorite piece of Oregon: I love the outdoors, whether it’s hiking or climbing mountains in the Three Sisters Wilderness or walking along the beaches of the Oregon Coast. Livability and quality of life are incredible in Portland.
On Oregon’s business climate: Oregon businesses partner together and help each other out. It is more cooperative than in other regions.
What he wanted to be when he grew up: For the first eight years of my life I wanted to be a star point guard in the NBA. I’m passionate about playing hoops even though I’m an average player.
His work style: I’m a “walk around the office” type of manager who gets firsthand feedback from individuals throughout our company. I like to motivate team members and delegate wherever needed.


SUPER CONNECTORS50LeadersTomHampson.jpg
Tom Hampson
Executive director, ONABEN, Tigard

Hampson, 58, is a sparkplug for tribal economic development using the net-work of Native American business, ONABEN, that he heads.

Favorite piece of Oregon: Imnaha River and the Wallowa Mountains.
Currently reading:Sometimes a Great Notion by Ken Kesey and Rogue River Journal: A Winter Alone by John Daniel.
What he wanted to be when he grew up: I seemed to be drawn to occupations by idealism and family circumstance. Reflection reveals common threads, advocacy and problem solving for the disenfranchised.


50LeadersDianeSnyder.jpg SUPER CONNECTORS
Diane Snyder
Executive director, Wallowa Resources, Enterprise

At the helm of a nationally recognized natural resources and economic development group in Wallowa County, Snyder, 44, has kept the backing of diverse stakeholders for  forest restoration and thinning projects.

She says: “We I have discovered that working at the community level is incredibly rewarding. It allows me to participate at state and national levels.
Work style: I try to use a team approach to create partnerships and encourage innovative ways to address the challenges facing our community.
On Oregon’s business climate: I am excited about emerging niche markets and value-added opportunities in the natural resources sector.


SUPER CONNECTORS50LeadersLeeLanphier.jpg
Lee Lanphier
President and CEO, Lanphier Associates, Medford

Since moving to Oregon in 1985, Lanphier, 59, has lived many lives in the Southern Oregon business community — marketing guru, manufacturing exec.

Now, he heads the Rogue Valley Workforce Development Board.

On Oregon’s business climate:
Oregon is a remarkable place to create new enterprises because it has more than its share of stubborn creative types who routinely do “what can’t be done” and find new ground to break in virtually every aspect of business — from artisan cheese making to rotary aircraft manufacturing.
His work style: My work style is collective and synergistic, drawing ideas from unexpected associations. It is noisy and irreverent, challenging “the way it’s always been.” It is steady, but uneven, leaping from logic to inspiration and back. And it is stubbornly persistent, refusing to walk away until the job is done.
He says: I seem to thrive on ambitions that involve risk-taking and creating.
Bold prediction for '07:
Southern Oregon will lead the state by radically transforming its economic development and workforce systems into a single, integrated partnership which will be business-led, education-supported and customer-centric.
Favorite piece of Oregon:
The view of the Strawberry Mountains from Prairie City at dusk and the John Day river canyon near the junction of Highways 26 and 19 at sunrise.


50LeadersHelgaConrad.jpg SUPER CONNECTORS
Helga Conrad
Director, Umpqua Economic Development Partnership, Roseburg

Conrad works tirelessly behind the scenes to bring new business to the Umpqua Valley and to build up existing companies.

Extracurricular: International Economic Development Council; board member of Umpqua Community College; Oregon Economic Development Association; Roseburg Rotary Club; Roseburg Area Chamber of Commerce.
Work style: Consensus and team building; bringing the right people together to accomplish a project or mission. When I work on a project in Douglas County I involve the community team members that help move the project forward.
What she wanted to be when she grew up: I always loved playing Monopoly, so I wanted to become a developer or a real estate broker — anything that had to do with business development. Now I am doing that on a larger scale involving many more components and people.
She says: “We I like creating something positive and seeing a project become a reality.
Currently reading:Blink by Malcolm Gladwell and Fierce Conversations by Susan Scott. Favorite blog is Iceland elist: Dateline Iceland. Since I have Icelandic roots I try to keep in touch with what is going on in Iceland.


SUPER CONNECTORS50LeadersRandySwangard.jpg
Randy Swangard
Managing director, Lundquist Center for Entrepreneurship, University of Oregon, Eugene

Swangard has bridged the academic and business worlds through 30 years’ experience in entrepreneurial companies as founder, partner and investor and 20 years in education, much of it at the U of O.

On Oregon’s business climate: Still emerging but beginning to pick up speed. We are recognizing that we need multiple, not singular, solutions for access to capital, a highly educated workforce, and support for innovation and entrepreneurship.
Work style: Management by example. Create situations where people understand what to do, have the tools to accomplish their goals and then get out of the way.
To-do list for the governor: Bring sanity and good stewardship to the legislative process. Invest in what works, question everything else.
What he wanted to be when he grew up: A center striker for Manchester United or Real Madrid since soccer was my sport of choice.
Extracurriculars: Eugene Chamber of Commerce; Oregon Entrepreneurs Forum; Lane Venture Forum; National Consortium of Entrenpreneurship Centers; Moot Corp. Eligibility and Guidelines Committee; United States Association for Small Business and Entrenpreneurship; NCIIA.


50LeadersStanBaron.jpg SUPER CONNECTORS
Stanley Baron
President and CEO, Chetco Federal Credit Union, Brookings

Baron, 63, has led CFCU to be an award-winning credit union and a positive community influence in Oregon’s Southwest corner.

Favorite piece of Oregon:
The 25-mile drive between Brookings and Gold Beach.
On Oregon’s business climate: We exist in a micro-economic climate not affected by global or national forces.
Work style: Consultative and fun-loving.
What he wanted to be when he grew up: I had no idea until I stumbled upon credit unions. During my 35 years in the credit union industry, my passion has grown consistently.


SUPER CONNECTORS50LeadersChipSammons.jpg
Chip Sammons
Owner, Holistic Pet Center, Clackamas

An expert in pet nutrition, Sammons, 57, is also a big promoter of Clackamas County and serves on just about every board there is in the area.

Favorite piece of Oregon: Any place in Oregon that my children and I visit together.
His work style: Mach II with my hair on fire, balanced with an understanding, open-minded and gentle nature. A least, that’s what I tell myself.
Bold prediction for '07: Members of the Oregon State Legislature and Senate will buy into the concept that they are only parts of the whole, and then realize that they must work together to achieve success.


10 DELIVERING RESULTS: Quickly approaching the top of their games, these leaders are making a name for themselves in their industries — and raising the profile of their communities in the process.


50LeadersRobShaw.jpg DELIVERING RESULTS
Rob Shaw
President, TimberMill Shores, Klamath Falls

Shaw became a developer in Colorado before getting wind of a 50-acre parcel of prime waterfront land along Lake Euwana in K Falls. Shaw and co. have set about turning the former mill site into a forest of shops and downtown housing.

He says: “Turning this parcel into a mixed-use community is an opportunity I could not pass up.”
Favorite piece of Oregon: Too many to list: Steens Mountain, Paisley region, Lake of the Woods, Crater Lake.
Bold prediction for '07: Smaller markets will outperform larger markets until the overall economy corrects and settles some.      

DELIVERING RESULTS
Michelle Cardinal50LeadersMichelleCardinal.jpg
CEO, Cmedia, Portland

After spending 13 years in direct marketing, Cardinal has a new way to measure advertising’s impact. Instead of counting how many people see them, Cmedia tracks how much revenue is derived from them. It’s catching on:Cmedia’s bookings topped $200 million in 2005.

Favorite piece of Oregon: Mount Hood.
Currently reading: The End of Faith by Sam Harris,
blog.warriors and weasels.com
Business climate: In L.A., it was difficult to create a down-to-earth culture, keep employees and build a profitable business. Here I’ve found a wonderful environment where employees are in for the long haul.


50LeadersStevenSmith.jpgDELIVERING RESULTS
Steven Smith
CEO, Tec Laboratories, Albany

Smith has built a succesful development, testing and marketing laboratory for consumer products such as insect repellent and poison-ivy salve. In the process, he’s built a perennial member of the Oregon Business 100 Best Companies to Work For list.

Extracurriculars: Jehovah’s Witness minister.
To-do list for the governor:
Help science education; make Oregon more attractivce to high technology and the pharmaceutical business.   
What he wanted to be when he grew up: Entrepreneur: To grow my own business and be a positive influence.


DELIVERING RESULTS
Chris Marsh
President, Kronos Talent Management Division, Beaverton50LeadersChrisMarsh.jpg

An executive at several technology companies, Marsh, 44, hit it big when he turned around Unicru in 2001. He revitalized  the worker screening outfit and sold it this summer to Kronos.

Business climate: Oregon doesn’t typically have a large supply of angel and venture capital. But the quality of living helps lure people who are key to executing business strategy. That enables us to compete.
Bold prediction for '07: The definition of security is radically changing. We’re only beginning to comprehend what it will take to create and maintain secure professional and personal environments. Security will mean tremendous business opportunities.


50LeadersSueHildick.jpg DELIVERING RESULTS
Sue Hildick
President, The Chalkboard Project, Portland

Once an aide to Sen. Mark Hatfield and an innovative director for the local Red Cross, Hildick has helped elevate the discussion about education in Oregon by replacing the tired rants with solid policy goals.

Currently reading: Design on Lime, Flowers with a Twist by Anne Ryan. I’m starting my own floral design business and I’m reading everything I can get my hands on.
Work style: Focused.
To-do list for the governor: Oregon’s next governor should truly be the education reformer who puts the state on a path to a top-10 K-12 public school system. He should prioritize pre-K and stablilize higher ed.              

DELIVERING RESULTS
John Anhorn
CEO, PremierWest Bancorp, Medford50LeadersJohnAnhorn.jpg

Anhorn has been at the helm of two separate community banks in the Oregon and was recenlty inducted into the Oregon Bankers Hall of Fame. He’s also chairman of the SAIF Corp. board, overseeing the accident insurance program.
Reading: Everyone’s a Coach by Don Shula and Ken Blanchard.

Business climate: Oregon is no longer a best-kept secret. Businesses and individuals are finding out that the state offers an expansive workforce, environmentally friendly work sites and quality of life that’s unsurpassed in many states.
To-do list for the governor:
For safety and soundness of Oregon, double the State Police Highway Patrol.


50LeadersTonyHopson.jpg DELIVERING RESULTS
Tony Hopson
CEO, Self Enhancement Inc., Portland

What started as Hopson’s extracurricular program for boys in North Portland has grown into a national model for giving kids a leg up in school and setting them up for success in life. SEI now serves more than 2,000 kids.

Currently reading:The Ultimate Gift by Jim Stovall.
What he wanted to be when he grew up:  My first love was basketball, and I wanted to be in the NBA. Plan B was to become a teacher and work to improve the community I grew up in. Plan B is now my life’s work.
Work style: Focused: on what needs to be done. Fluid: In my daily approach, I go with the flow. Fun: I take time to live life and enjoy the moment.


DELIVERING RESULTS
Steve Skaggs
President and CEO, Lattice Semiconductor, Hillsboro50LeadersSteveSkaggs.jpg

With Skaggs at the helm, Lattice has been one bright spot in an uneven recovery among semiconductor firms in Silicon Forest. The company has been reporting steady, if modest, earnings recently.

Extracurriculars: Local public schools, UNICEF, Boy Scouts of America.
Work style: Make a difference every day.
Currently Reading:USA Today sports.
To-do list for the governor: My job is tough enough, so I wouldn’t be so presumptuous as to tell someone else how to go about theirs. I guess I would say, help business do what businesses do best: create jobs.


50LeadersMikeScanlon.jpg DELIVERING RESULTS
Mike Scanlon
General manager, Global Spectrum, Portland

Scanlon helped guide the Rose Quarter venues managed by Global Spectrum — the Rose Garden Arena and Memorial Coliseum — to a profit last year, while Paul Allen’s Trail Blazers continued to hemorrhage money.

Extracurriculars: Oregon Sports Authority, International Association of Assembly Managers, Portland Public School Athletics, Portland Business Alliance.
To-do list for the governor:  More emphasis on travel and tourism. A lof of the country isn’t aware of what a great destination we are.
Bold prediction for '07: Another professional franchise makes serious inroads toward playing here.


DELIVERING RESULTS
Dave Markowitz
Shareholder, Markowitz, Herbold, Glade & Mehlhaf, Portland50LeadersDaveMarkowitz.jpg

Markowitz is frequently mentioned as one of the best trial lawyers in Oregon. He also a frequent lecturer on litigation- related topics and was a volunteer pro tem judge in Multnomah County.

Extracurriculars: American College of Trial Lawyers, American Board of Trial Advocates, American Inns of Court, Multnomah Bar Association, St. Andrew’s Legal Clinic
Currently reading: Philatelic newspapers and magazines (I’m an avid stamp collector).
What he wanted to be when he grew up: I started as a printing engineering major. After receiving an “F” in color because I was partially color blind, I decided to give law a try.


 

Have an opinion? E-mail feedback@oregonbusiness.com

Current Issue | JUL 08


Around the State

Munich on the Willamette
Gunther Hoffmann knows at least one reason why German tourists are expected to flock to Oregon this summer: “Germans are entranced with the West and Indians,” says Hoffmann, head of the German Consulate in Portland.

Governor hopes to fund water initiative with new lottery money
Gov. Ted Kulongoski plans to ask voters to approve lottery money for his Headwaters to Ocean (H2O) initiative, which would fund water supply and quality needs, support related state agencies and set strategy for long-term management of water. Oregon is one of only two Western states without a comprehensive water plan.

Q&A with Bob of Bob's Red Mill
RISING PRICES and lackluster consumer spending isn’t bad for all businesses. Take food for example. After all, you’ve got to eat, right?

Feds release LNG impact report
In a move that exemplifies the growing rift both within and without Oregon state government over liquefied natural gas terminals, the Federal Energy Regulatory Commission in June gave an environmental endorsement to a proposed project on the Columbia River.

Sales decline prompts Mt. Bachelor shakeup
As the final days of last winter’s ski season wound to a close, Powdr Corp. — which runs the Mt. Bachelor Ski Resort — took the dramatic step of firing the majority of the resort’s top management.

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Biz Life

Tactics: LaCrosse Footwear gets some traction
hen Joseph Schneider was promoted to CEO of LaCrosse Footwear in August 2000, the shoe industry had changed, but LaCrosse, founded in Wisconsin in 1897 as a maker of rubber horseshoes, had not.

Next: an electronic shoe
Need to get a grip or gain a little traction? Maybe your shoes can help.

Boosting sales in a down economy
FOR SMALL BUSINESSES without large cash reserves, economic downturns can be especially tough. To stay afloat, you need to keep the cash register ringing even when customers are cutting back — and that means thinking outside the box.

Powering down at the office
COMMERCIAL BUILDINGS account for 40% of the energy used in the U.S., and with energy costs on the rise, that’s a huge burden for business.

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Lists

Oregon's Private 150

Deal Watch: FLIR wins record-setting defense contract

Oregon financial planners & money managers

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From The Editor

In good company
Like the name says, we’re all about covering Oregon business. But this month I think we might have set a record.

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Feedback

Reader survey shows impact of credit market squeeze

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