Portland
— Oregon Public Broadcasting launched podcasts of three
of its radio news shows, Oregon Considered, Oregon Territory
and QuickTake Northwest in an effort to keep up with its
tech-savvy listeners. OPB worked with sponsor Beaverton-based
EasyStreet to produce the podcasts, which make programs
available via the Web for downloading to an iPod. The audience
for podcasts is rapidly growing, leading businesses to ask how
they can use the new media tool.
