Tactics: The operative
It was in Washington, D.C., in the mid-1980s where Lisa Grove — today a political strategist and pollster but back then a fresh, idealistic Lewis & Clark graduate — learned a key commandment of the political game, and one that would later shape the success of her Portland-based political consulting firm. more >
Should executives share the pain of pay cuts?
If corporate ethicist David Layzell had his way, all public companies would institute performance-based executive pay programs like Monaco Coach recently did. more >
Don’t cut marketing when things get slow
It’s fiscally tempting to scale back the marketing budget of your business in lean times, even though doing so may only cause more pain. more >
Next: The GlideCycle
In the world of odd-looking exercise contraptions, the GlideCycle fits somewhere between Suzanne Somers’ ThighMaster and your favorite treadmill at the gym. more >
Office policy: Keep politics in its place
As the nation enters the boxing ring of presidential campaigning this fall, it’s not unusual for the jabs of political convictions to enter the workplace, too. more >
CEO Strategies: Work the system before it works you
IN 2000, AT THE NADIR of his career — and possibly his life — Sam Carpenter found himself depressed, medicated, logging 100-hour workweeks and just days away from missing a payroll for his Bend telephone answering service, Centratel. more >
Next: a workout wheelchair
Twenty years ago Jerry Schaeffer, an engineer from Beaverton, fashioned the idea for a different kind of wheelchair built on the concept that wheelchairs should help, not harm, the user. more >
Tactics: LaCrosse Footwear gets some traction
hen Joseph Schneider was promoted to CEO of LaCrosse Footwear in August 2000, the shoe industry had changed, but LaCrosse, founded in Wisconsin in 1897 as a maker of rubber horseshoes, had not. more >
Boosting sales in a down economy
FOR SMALL BUSINESSES without large cash reserves, economic downturns can be especially tough. To stay afloat, you need to keep the cash register ringing even when customers are cutting back — and that means thinking outside the box. more >
Powering down at the office
COMMERCIAL BUILDINGS account for 40% of the energy used in the U.S., and with energy costs on the rise, that’s a huge burden for business. more >
