SEPTEMBER 2007: EDITOR'S LETTER
New look, new stuff
By the time you’ve reached this page, you’ve no
doubt started to notice that we’ve made a few changes to
Oregon Business.
We’ve spruced up our look and as you continue through the
magazine, you’ll find we’ve added new features and
improved some longtime favorites.
One of our changes is our new typefaces, from the Oregon Business banner on the
cover, to the inside headline and text typefaces. When we first
started planning our redesign several months ago, we knew a
more modern, readable type was first on the list of must-dos,
along with a fresh page design and color palette.
“We created a design that was clean and graphic,”
says our art director, Jon Ferland. “Most of all we
wanted to make it as smart as our readers.”
In addition to Jon’s smart work, we’ve also added
new content. Because we don’t believe in all work and no
play, we’ve created the Biz/Life department, which is
devoted to the intersection of your business and leisure time.
In this issue, we round up some of the hottest business books
for this fall, offer a few glamorous ways to spend your money,
and provide practical advice on employer-sponsored child care
and hiring a salesperson.
Our ending punctuation to the magazine is called Next (p. 70),
where we’ll focus on creative invented-in-Oregon
products, gadgets and technology. This month, in the midst of
the plastic bottle wars, one squishable bottle stands apart,
and we tell you why.
These improvements stand alongside the insightful statewide
business reporting that’s our hallmark, with stories such
as our cover feature by associate editor Abraham Hyatt on how
public universities are acting more and more like businesses
(p. 38), and managing editor Christina Williams’ take on
whether Silicon Forest is still fertile (p. 34). We’ve
also added more news to our signature Around the State report
(p. 12).
And our commitment to innovation and coverage of the state
isn’t just limited to our printed word. This month, we
hit the road for our statewide Business is Good! Tour, which
kicks off Sept. 10 in Astoria, and winds up in Portland Oct. 5.
There are 20 communities and hundreds of business and civic
leaders participating in this celebration of the important and
creative work done every day and in every corner of Oregon.
If you aren’t already involved, there’s still
plenty of time to join the party. Go to
www.oregonbusiness.com/tour for more details, or call tour
coordinator Brooke Matschek for details (503.445.8820).
It’s an extraordinary opportunity to connect to other
leaders and gain a deeper understanding of our business
community and its potential.
Let us know what you think about our new coat of paint, and we
hope to see you on the tour. It promises to be a journey to
remember.
