SEPTEMBER 2007: AROUND THE STATE, GOTTA HAVE IT
The
hot desk, any way you like it
AN ATTRACTION OR ADDICTION? Ikea knows how to keep customers
coming back for more. Ikea is heralded as a shopping
destination for the hip and the thrifty, but its real magic may
be in its knack for personalization.
One of the hottest-selling business-related items at the
Portland store is the Galant Desk System — either a sleek
minimalist workspace or a deathtrap of personalization with no
end. The Galant comes in six colors (featured here in the most
popular black-brown), offers adjustable leg height and ranges
from $90 to $199, depending on size. The desk’s sparse
design allows users to custom fit their needs, adding file
cabinets, drawers and desktop accessories. “Portlanders
are very practical people,” says Joseph Roth, vice
president of public affairs at Ikea, citing both the
desk’s functionality and modern look.
The trendy furniture superstore unfurled the technicolored
rugs in its first Oregon store near Portland International
Airport in late July and has courted a steady stream of
visitors ranging from curious onlookers to serious
shoppers.
Ikea’s endless possibilities keep people busily
accessorizing and cash registers at its stores ringing. And
after completing your desk, all you’ll need to find is
the perfect chair.
EUNICE LEE
Have an opinion?
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