MARCH 2008: AROUND THE STATE
More
green kudos, and a bull detector
PORTLAND
Further boosting Portland’s eco-topian image, two local
companies received nods in Outside magazine’s
“green issue,” out this month.
New Zealand sportswear manufacturer Icebreaker, which moved
its headquarters to the Pearl District last year, and homegrown
outdoor clothing maker Nau earned shout outs as two of
“11 industry leaders doing their part” for the
environment. For what it’s worth, both also ranked higher
on the magazine’s “GREEN-O-METER” than
outdoor retailer REI (take that, Seattle!) and California-based
clothing company Patagonia.
But if you, like us, are sick of singing the jolly praises of
green giants, indulge your inner skeptic at www.greenwashingindex.com.
The site, developed by Texas-based EnviroMedia Social Marketing
and the University of Oregon’s journalism school,
provides an interactive forum for evaluating environmental
claims made in ads. Bonus: Any trash you talk won’t make
its way into the
landfill.
JAMIE HARTFORD
Have an opinion? E-mail feedback@oregonbusiness.com
